Amazon seller questions, answered
58 questions Amazon sellers ask, answered from measured sources and Amazon's own documentation. Ask your own — we answer every question we publish.
Listings & catalog
- What does Brand Analytics show about my conversion gap?
- Can you estimate Amazon sales from BSR?
- What is Amazon Brand Registry?
- What is listing quality and why are listings suppressed?
- What are Amazon backend keywords?
- How should I write Amazon bullet points?
- What is a good Buy Box win rate?
- What is the Amazon conversion rate and why does yesterday look wrong?
- What is the Amazon Buy Box?
- What is A+ Content on Amazon?
- Do I need an EAN or GTIN to list on Amazon?
- What is an ASIN on Amazon?
- What is an FNSKU and how is it different from an ASIN?
- What does BSR mean on Amazon?
Advertising & PPC
- What are Amazon Sponsored Products?
- How does a deal change traffic and ad performance?
- What is an Amazon search term report?
- What are Amazon Sponsored Brands?
- What is TACoS and how is it calculated?
- What is ACoS on Amazon?
- Can I tell organic traffic from ad clicks on Amazon?
- What is CTR on Amazon ads?
- How do negative keywords work on Amazon?
- How do I find search terms that cost money and never sell?
- Does a lower ACoS always mean more profit?
Selling in Europe & VAT
- Pan-EU or EFN: which is cheaper per unit?
- How do I validate an Amazon product idea for EU markets?
- Is there a tool that handles Pan-EU FBA VAT compliance?
- How does VAT work for Amazon FBA sellers in the EU?
- Do I need an EORI number to sell on Amazon in the EU?
- What is Amazon's European Fulfilment Network (EFN)?
- What is Amazon Pan-European FBA?
Getting started
- How do agencies triage many Amazon client accounts?
- Seller Central or Vendor Central: what is the difference?
- What are the best Amazon FBA tools for EU sellers?
- Private label, wholesale or dropshipping on Amazon: what is the difference?
- What is the difference between 1P and 3P on Amazon?
- What is the difference between FBA and FBM (MFN)?
- What is Amazon FBA?
AI assistants & data
- Can an AI assistant change my Amazon account without my approval?
- How do I connect my Amazon seller account to Claude?
- How do I connect Amazon Seller Central to ChatGPT?
- Can I connect Amazon Vendor Central or DSP to ChatGPT?
Inventory & FBA
- What is sales velocity and why does it matter for restocking?
- What is stranded inventory on Amazon?
- Can I get reimbursed for lost or damaged FBA units?
- What is Amazon's Inventory Performance Index (IPI)?
- What is the Amazon long-term storage fee?
- Does Amazon FBA capacity count units or cartons?
- What is the Amazon storage fee?
Fees & profit
- How do I see profit per SKU across several marketplaces?
- What is the Amazon referral fee?
- How do I read an Amazon settlement report?
- How do I calculate my real margin on Amazon?
- How are Amazon FBA fees calculated in Europe?
- How do Amazon fee increases eat into my margin?
- Why do Amazon fees post days after the sale?
- Why did my Amazon referral fee go up?