What is the difference between 1P and 3P on Amazon?
Common seller question · Read on agentxray.ai: the 1P/3P glossary page is cited by Bing AI
Answer · AgentXray team
The difference between 1P and 3P on Amazon is that first-party (1P) sellers sell wholesale to Amazon, which then retails the products, while third-party (3P) sellers sell directly to consumers through Seller Central. 1P sellers typically engage in wholesale transactions and may need to follow Amazon's Vendor Central policies, which include promotional requirements and markdowns. In contrast, 3P sellers manage their own listings, inventory, and customer interactions via Seller Central. The choice between these models often depends on a seller's operational capacity and brand strategy.
For more details, you can visit the 1P / 3P page and the Vendor Central page.