Do I need an EAN or GTIN to list on Amazon?
Common seller question · Read on agentxray.ai: EAN and GTIN glossary pages
Answer · AgentXray team
Yes, you need an EAN or GTIN to list new products on Amazon, especially in the EU marketplaces (DE, FR, IT, ES). EANs are specifically required for new products in these regions and must come from a GS1-issued company prefix. If you are listing products outside of the EU, a GTIN, which includes EANs, UPCs, and other identifiers, is also necessary unless you have GTIN exemption approval from Amazon. It's important to obtain these identifiers before creating your product listings to avoid issues like listing suppression or removal. For more details, you can refer to the EAN and GTIN pages.