What are Amazon Sponsored Products?
Common seller question · Read on agentxray.ai: the Sponsored Products glossary page
Answer · AgentXray team
Amazon Sponsored Products are pay-per-click ads that appear prominently within Amazon search results and on competitor product pages. They are the default ad type for new sellers, allowing them to promote their products effectively. These ads can be targeted to specific marketplaces in the EU and operate on a cost-per-click (CPC) basis, where sellers bid for placement using relevant keywords. Sponsored Products do not require brand registry, making them accessible for sellers at different stages of their Amazon journey. For optimal performance, sellers should monitor their campaigns frequently.
For more information, you can visit the Sponsored Products page.