How do I find search terms that cost money and never sell?
Common seller question · Read on agentxray.ai: the search terms article
Answer · AgentXray team
To find search terms that cost money but never sell, you can use the Search Term Report for your Sponsored Products ads. This report shows the actual customer search queries that triggered your ads, helping you identify terms that have generated ad spend without resulting in sales.
You should focus on terms that have received enough clicks to evaluate their performance. According to the data, terms with zero orders after a few clicks may still convert later, so it's important to wait until a term has enough clicks based on your conversion rate before deciding to add it as a negative keyword.
For a more detailed analysis, download the search-term report for at least 60–90 days and compare it with your campaign report. This will help you identify which terms are costing you money without generating sales.
For more information, check the Search Term Report and the blog on finding Amazon search terms that cost money.