Seller Central or Vendor Central: what is the difference?
Common seller question · Read on agentxray.ai: the Seller Central and Vendor Central glossary pages
Answer · AgentXray team
Seller Central is for third-party (3P) sellers who manage their own listings, inventory, advertising, and customer communications, while Vendor Central is an invitation-only portal for first-party (1P) suppliers who sell products to Amazon at wholesale prices. In Seller Central, sellers have control over their pricing and inventory management, whereas in Vendor Central, Amazon sets these parameters. Both platforms serve different types of sellers and have distinct features and compliance requirements tailored to their respective user bases. For more information, you can check the Seller Central and Vendor Central pages.