Amazon TACoS With Sponsored Brands and Display Included
TACoS is ad spend divided by all sales, and most calculators leave Sponsored Brands and Display out. A worked example from a demo store, read in Claude.
AgentXray Blog
Amazon EU market research, powered by real marketplace data and our AI agents.
Which Amazon Products Have No A+ Content? Ask Your AI
Find the ASINs without approved A+ content, the drafts that were never submitted, and which one to fix first by sessions and conversion, in one AI question.
Ask Claude What to Change in Your Amazon PPC This Week
Weekly Amazon PPC changes from Claude: negatives, bid cuts and skipped budget moves, each priced at your own break-even, with every change waiting for your approval.
Sponsored Brands New-to-Brand Orders, Read by Your AI
Which Sponsored Brands campaign actually brings new customers, and why Sponsored Display ACoS is not comparable with Sponsored Products: one question to Claude.
Amazon Brand Analytics: The Click Is Yours, the Sale Is Theirs
How to read Amazon Brand Analytics for two different problems: search terms your listing is missing, and terms where a competitor converts your clicks better.
Setting up an Amazon agency workspace: plan, client connections, team, reports and your own AI, step by step
How an agency sets up AgentXray for up to three client accounts: the plan and trial, the invite link each client approves on Amazon, labels, seats, the cross-client list, approvals, the client report and the Claude or ChatGPT connector.
MCP servers for Amazon sellers in 2026: what each one reads, writes and costs
Amazon's own Ads and Selling Partner MCP servers, AMZ Vault, PPCAssist, Sophie Society, Helium 10, DataDoe and AgentXray compared on data, write approval and price.
Amazon Conversion Rate Yesterday Wrong? Sessions Were Not Finished
Amazon conversion rate yesterday wrong? Before you act, check whether the per-product row has finished filling in. One day showed 1 sale and 0 sessions — then 37 sessions appeared two days later.
Amazon Organic Traffic vs Ad Clicks: Why the Subtraction Fails
Amazon organic traffic vs ad clicks: we measured sessions minus ad clicks on our own listing and got -4 on one day. Here is what that means and how to check yours.
Amazon Fees Posted Date vs Purchase Date
Amazon fees posted date vs purchase date can differ by 7.5 to 13 days. We measured this on our own AU listing. Here is what it does to daily profit figures.
Amazon Best Deal Results: Traffic Before and After
We measured amazon best deal results on one listing: sessions rose during the deal then fell below baseline. Here is what the data shows and what it does not.
Amazon FBA Capacity Limit: Units, Not Cartons
The amazon fba capacity limit counts catalogue unit cubes, not carton volume. We measured the gap on our own listing. Here is what to check on yours.
What Is AgentXray? The Amazon Operations AI, Explained
AgentXray is an Amazon operations AI for sellers: listings, profit analytics and PPC drafting, priced against your own settlement. Here is what it does and how.
Amazon FBA Fees in Europe: Which Fee Applies Where
Amazon's EU fees from the July 2026 rate card: referral fees, local vs EFN vs Pan-EU fulfilment, storage per cubic metre, and the VAT that follows stock.
The Amazon Search Terms That Cost Us Money Weren't Zero-Sale Ones
91 days of our own Amazon search-term data: why cutting zero-sale terms would have cut winners, and where our ad money was actually lost.
How to Read an Amazon Settlement Report: A Real One, Line by Line
A real Amazon settlement report, taken apart line by line: orders, fees, shipping, refunds, reimbursements and storage, and how every line adds up to the deposit.
ACoS vs Profit: Why Our Best ACoS Period Made the Least Money
Three periods of our own Amazon ads: the one with the lower ACoS made a third less profit per day. How to judge an ad by profit, with the formulas and real numbers.
Per-SKU Profit Across Marketplaces: Our Currency and Blend Errors
Per-SKU profit on our own Amazon account: an exchange rate with no date, a blend of two SKUs, and orders that were not ours. What went wrong, and how to check.
Fifty Amazon Client Accounts, One Monday Morning: How Agencies Decide Where to Look First
Managing dozens of Amazon seller accounts is a triage problem, not a dashboard problem. How agencies can rank every client account against every other one — and why the ranking has to name its source.
Amazon Fee Increase: What Three Fee Changes Did to Our Margin
A referral rate jump, a fee estimate without GST and our old supplier's package size: what each did to margin and break-even ACoS on our Amazon AU listing.