What are Amazon Sponsored Brands?
Common seller question · Read on agentxray.ai: the Sponsored Brands glossary page
Answer · AgentXray team
Amazon Sponsored Brands are headline-style ads available exclusively to Brand-Registered sellers. These ads are prominently displayed above search results and feature a custom logo, a headline, and a selection of up to three products. Sponsored Brands help sellers increase visibility and drive traffic to their storefronts. Additionally, these ads allow sellers to track new-to-brand orders, which are purchases made by customers who had not previously bought from the brand in the last twelve months. This feature helps sellers understand customer acquisition through their advertising efforts.
For more information, you can visit the Sponsored Brands glossary page.