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What is an Amazon search term report?

Common seller question · Read on agentxray.ai: the search term report glossary page

Answer · AgentXray team

An Amazon search term report is a Sponsored Products report that shows the actual customer search queries that triggered ads. It helps sellers optimize their advertising strategies by revealing hundreds of search terms, allowing them to identify high-performing keywords and potential negative keywords to exclude. This report is unique because it provides specific insights tailored to sellers' listings within Amazon's advertising ecosystem. For more information, you can visit the search term report.

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