What does Brand Analytics show about my conversion gap?
Common seller question · Read on agentxray.ai: the Brand Analytics article
Answer · AgentXray team
Brand Analytics shows your conversion gap by comparing your click share and conversion share against competitors for specific search terms. If you have a high click share but a low conversion share, it indicates that shoppers are clicking on your product but choosing to buy a competitor's product instead. This gap suggests that the issue lies not with keywords but with your product detail page, such as price, reviews, or images. To address this, you should focus on improving these aspects of your listing rather than just adding more keywords.
For more details, you can refer to the source pages: Amazon Brand Analytics Conversion Gap.