What is the difference between FBA and FBM (MFN)?
Common seller question · Read on agentxray.ai: the MFN glossary page is cited by Bing AI
Answer · AgentXray team
FBA (Fulfillment by Amazon) and FBM (Fulfilled by Merchant, also known as Merchant Fulfilled Network or MFN) differ primarily in who handles the fulfillment of orders. With FBA, Amazon stores the seller's inventory, picks, packs, ships, and manages customer service, making FBA listings eligible for Amazon Prime. In contrast, with MFN, sellers fulfill orders directly, which means they handle shipping and customer service themselves. MFN listings are not Prime-eligible by default, which can limit visibility and sales potential compared to FBA. Sellers using MFN must also meet Amazon's performance metrics and delivery promises to avoid penalties.
For more details, you can check the MFN page and the FBA page.