How does a deal change traffic and ad performance?
Common seller question · Read on agentxray.ai: the deal traffic article
Answer · AgentXray team
A deal can significantly increase traffic during its duration, but this boost typically does not persist once the deal ends. According to data from a specific listing, sessions averaged 29.3 per day before the deal, increased to 48.7 per day during the deal, and then fell to 26.1 per day after the deal concluded. While the deal did not change the reliance on paid traffic, as indicated by a stable ad dependency ratio, the conversion rate did rise during the deal and remained higher after it ended compared to before. However, the reasons for this post-deal conversion increase are unclear and could be due to various factors. For sellers, it's essential to plan for a temporary traffic spike during the deal and anticipate a drop afterward.
For more details, you can check the full analysis on traffic before, during, and after a deal.