How do negative keywords work on Amazon?
Common seller question · Read on agentxray.ai: the negative keywords glossary page
Answer · AgentXray team
Negative keywords on Amazon are specific search terms that sellers exclude from their Sponsored Products campaigns to prevent ads from appearing for irrelevant queries. This helps cut wasted ad spend on non-converting search terms. Sellers can manage these keywords through the Advertising Console and should regularly review their Search Term Reports to identify underperforming terms to add as negative keywords. While excluding certain terms can enhance ad efficiency, it may also reduce visibility for potential customers using similar but relevant phrases. Ongoing monitoring and reassessment of keyword strategies are essential for optimal performance. For more details, you can check the negative keywords page.