Which Amazon Products Have No A+ Content? Ask Your AI
TL;DR
Find the ASINs without approved A+ content, the drafts that were never submitted, and which one to fix first by sessions and conversion, in one AI question.
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A+ content is the block of images and comparison modules under an Amazon listing's bullets. Brand-registered sellers can add it, and most of them add it to their first product and then forget the rest of the catalog. The A+ Content Manager in Seller Central lists documents, not products, so "which of my ASINs has nothing?" is a question it does not answer directly.
This post asks it directly. Claude, connected read-only to AgentXray's public demo store, was asked one question. Every number below is from that demo store, a synthetic US seller with six products, on 23 October 2026. None of it is a real account.
The question
Which of my products have no A+ content, and which should I fix first?
Claude read the A+ documents from Amazon's A+ Content API and the last 30 days of the Sales and Traffic report, and put them side by side:
| ASIN | A+ | Sessions | Conversion | Sales |
|---|---|---|---|---|
| B0DEMO0004 | approved | 800 | 13.3% | $8,479 |
| B0DEMO0005 | draft only | 717 | 12.4% | $4,449 |
| B0DEMO0006 | none | 526 | 12.7% | $2,679 |
| B0DEMO0001 | approved | 517 | 12.0% | $1,549 |
| B0DEMO0002 | none | 392 | 8.9% | $700 |
| B0DEMO0003 | none | 382 | 7.6% | $1,015 |
Four of the six ASINs have no approved A+ content. Two are covered, both by one approved brand-story document.
Fix first: the draft nobody submitted
The most useful line in the answer is not a missing document; it is a forgotten one. The coffee scale (B0DEMO0005) has a "Comparison Chart" A+ draft that was last edited on 20 October and never submitted. It is also the busiest product without A+: 717 sessions and $4,449 in sales over 30 days. Finishing and submitting a draft that already exists is close to free, so it goes first.
A draft is invisible to shoppers. A tool that counts "A+ documents" would count this one; a tool that asks "is approved A+ live on this ASIN?" does not. That is the distinction the answer is built on.
Then: the weakest converter
Next comes B0DEMO0003, which converts 7.6%, the lowest in the store. Claude's estimate: at the roughly 12% the other listings convert, it would sell about 17 more units a month at about $35 each, the largest gap in the account. B0DEMO0002 comes after it.
B0DEMO0006 comes last, even though it has no A+, because it already converts at 12.7%.
The caveat that keeps this honest
That last point cuts both ways, and Claude said so: A+ alone does not explain the gap, because B0DEMO0006 converts well without it. For the two weak listings, the images, price and reviews deserve a look alongside the A+ work. The table points to where conversion is weak; it does not prove A+ is the cause.
It also named a gap in the data: the profit report carries SKUs, not ASINs, so only the coffee scale could be tied to a product name (through its draft's title). The others were listed by ASIN.
Asking it on your own store
The tool behind this answer is get_aplus_status, read together with get_traffic_and_conversion. A+ status is synced daily for brand-registered stores. Both are listed with sample answers in the MCP tool reference. A+ is read-only in AgentXray: the AI tells you what is missing; you build and submit the content in Seller Central.
- Connect Claude or connect ChatGPT to your Seller Central account.
- Or try it on the read-only demo store first: the consent screen offers "connect the demo store instead".
- Related: Amazon Brand Analytics: the click is yours, the sale is theirs, the other half of a detail-page problem.
FAQ
Who can add A+ content on Amazon?
Sellers whose brand is enrolled in Amazon Brand Registry, for products of that brand.
Does an A+ draft show on my listing?
No. Only approved A+ content appears on the detail page. A draft that was never submitted, or one Amazon rejected, shows nothing to shoppers.
Will adding A+ content fix low conversion?
Not by itself. A product can convert well without A+ and badly with it. Compare sessions and conversion per ASIN first, then look at price, reviews and images along with A+.
Can my AI create A+ content for me?
Not through AgentXray. The connection reads A+ status only; it does not create or submit A+ documents.
About this article
This article was researched and drafted with AI assistance. Before publication, it passed automated editorial review against Avanta Global EOOD's published editorial standards (factual accuracy, source attribution, voice & readability). Our editorial standards page documents exactly what we check. We continuously monitor published content for accuracy and update articles when new information emerges. Learn more about our editorial process and the team behind AgentXray.