What Is AgentXray? The Amazon Operations AI, Explained

> ✨ **Written with AI assistance and reviewed by Avanta Global EOOD before publication.** [Learn more](/disclosure)

![What is AgentXray? The Amazon operations AI](/blog/images/what-is-agentxray/hero.png)

**AgentXray is an Amazon operations AI: listings, profit analytics and PPC drafting in one system, built for the slow, error-intolerant work of running an Amazon business.** Every change it drafts is priced against the seller's own settlement numbers, and nothing reaches Amazon without the seller's approval.

This page is the short answer to "what is AgentXray?" — what it reads, what it drafts, and what it will never do on its own. If you arrived looking for something else that shares the name, this AgentXray is the one built for Amazon sellers, operated by Avanta Global EOOD in Sofia, Bulgaria.

## What it reads: your own Amazon numbers

AgentXray connects to Seller Central and Amazon Ads through Amazon's official APIs. It reads the numbers Amazon actually posts to your account — settlement lines, orders, fees, refunds, reimbursements, storage, and advertising — per SKU and per marketplace.

The point is the source. A fee estimate is a rate card; a settlement line is what Amazon charged you. When a referral rate changes or a storage bill lands, the profit you see moves with it, because it is read from the same report Amazon pays you from.

## What it drafts: listings, prices and PPC changes

From those numbers, AgentXray drafts the changes a seller would otherwise make by hand:

- **PPC:** bid, budget, negative-keyword and campaign-state changes, each shown against your break-even ACoS for that SKU.
- **Prices:** a price change carries its new break-even with it, because break-even ACoS is a property of the price.
- **Listings:** copy and image changes, checked before they are filed.

Each draft lands in an approval queue. You read it, see what it would do to measured profit, and approve or reject it. Only an approved change is sent to Amazon — and fourteen days later the change is judged by net contribution, not by a vanity metric.

## Your own AI, connected to your numbers

AgentXray speaks MCP, the open protocol AI assistants use to connect to tools. That means Claude, ChatGPT or another assistant you already use can read your profit, ask why a number moved, and file drafts into the same approval queue — using your data, with your permission, and without the ability to push anything to Amazon by itself.

The connector is listed in the official MCP Registry.

## What it will never do on its own

- It will not change your listings, prices or ads without your approval.
- It will not estimate a number and present it as measured; every figure says where it came from.
- It will not mix one seller's data with another's — each account is isolated at the database level.

## Who it is for

Amazon sellers — and the agencies that run several seller accounts — who want to know what each unit actually earns after every fee, and who would rather approve a well-priced draft than make every change by hand.

## Start

You can [connect your Amazon account](/connect) and see your first measured numbers from your own settlement. If you manage several accounts, see [AgentXray for agencies](/agencies).