Buy Box

The featured offer on an Amazon product detail page that wins the 'Add to Cart' button click. Approximately 82% of Amazon sales go through the Buy Box.

Buy Box eligibility depends on price competitiveness, fulfillment method (FBA wins over MFN), seller performance metrics (Order Defect Rate, Late Shipment Rate), and stock availability. Multiple sellers can rotate through the Buy Box on the same listing.

Related: FBA, MFN, Buy Box Win Rate