X-Ray: Amazon Keyword Market Analysis for EU Sellers
See the top 10 products, average margin, review barrier, and an AI verdict on whether a keyword is worth entering — across DE, FR, IT, ES, UK, and US.
Last updated: 2026-04-28
What X-Ray does
- Top-10 product table for any keyword on amazon.de/fr/it/es/co.uk/com
- Market summary: average price, monthly sales, margin, reviews, BSR
- AI verdict on entry opportunity (saturation, review barrier, margin floor)
- Localised keyword translation for non-English EU marketplaces
- Keepa-sourced BSR + price history per product, no inflated estimates
When EU sellers reach for X-Ray
- Validate an EU sourcing idea before committing to a Keepa export
- Compare the same keyword across DE / FR / IT / ES to find the easiest marketplace to launch in
- Surface review barriers (avg reviews above ~3000 = saturated)
- Sanity-check a Helium 10 X-Ray finding from outside the EU lens
How it works
- Type any keyword (e.g. 'yoga mat') and pick a marketplace
- AgentXray pulls live Keepa data for the top results and estimates monthly sales from the BSR curve
- The AI engine reads the market summary and returns a YES / NO / MAYBE verdict explaining saturation, margin, and review barriers
- Save the keyword to your watchlist or open any ASIN in the ASIN Analyzer for a deeper drill-down
Plans & allowances
| Plan | X-Ray allowance |
|---|---|
| Free | 10 X-Ray searches per day, all 8 marketplaces |
| Starter (€9/mo) | 100 X-Ray searches per day, AI Chat 30 messages/day |
| Pro (€29/mo) | 500 X-Ray searches per day, unlimited AI Chat, full opportunity history |
| Enterprise (€99/mo) | 1,000 X-Ray searches per day, 5 seats, white-glove onboarding |
See the full pricing page for what each plan includes across the rest of AgentXray.
Comparable tools
| Tool | Price | EU focus |
|---|---|---|
| Helium 10 X-Ray (Chrome extension) | $129/mo (Platinum) | 8 marketplaces, US-first UI and pricing in USD |
| Jungle Scout Keyword Scout | $49/mo (Suite) | EU marketplaces supported, USD billing |
| AMZScout PRO Extension | $49.99/mo | Limited EU coverage, USD billing |
Inside X-Ray
Frequently asked questions
- Does X-Ray work for amazon.de, amazon.fr, amazon.it, and amazon.es?
- Yes. AgentXray's X-Ray supports DE, FR, IT, ES, UK, US, CA, and JP. For non-English EU marketplaces it auto-translates common keywords (e.g. 'yoga mat' → 'yogamatte' on amazon.de) so you don't get empty results from searching English on a German marketplace.
- How accurate are the monthly-sales estimates?
- Sales estimates are derived from Keepa BSR history using category-specific curves. They are conservative midpoints and intended for relative comparison between products in the same category, not as a forecast for a specific ASIN. We do not invent a precision we cannot deliver.
- How does X-Ray differ from the ASIN Analyzer?
- X-Ray is keyword-first: you type 'yoga mat' and see the top 10 plus a market summary. ASIN Analyzer is product-first: you paste an ASIN and get a full deep-dive with BSR trend, price history, and AI YES/NO/MAYBE verdict. Most sellers use X-Ray to surface candidates, then ASIN Analyzer on the 2-3 best.
- Is the data live or cached?
- Each X-Ray search hits Keepa and AgentXray's product cache in real time. Identical searches inside a short TTL window are served from cache to keep response times under 5s and to stay within Keepa's per-token rate limits.
- How is X-Ray different from Helium 10's X-Ray?
- Both reveal product demand and competitive density for a keyword. AgentXray's X-Ray is built EU-first: VAT-aware margin math, EUR billing, and DE/FR/IT/ES translation baked in. Helium 10's X-Ray is a Chrome extension that overlays Amazon search; AgentXray's runs in our web dashboard with the same keyword UI everywhere.