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X-Ray: Amazon Keyword Market Analysis for EU Sellers

See the top 10 products, average margin, review barrier, and an AI verdict on whether a keyword is worth entering — across DE, FR, IT, ES, UK, and US.

By , Editor at AgentXray · Updated

Last updated: 2026-04-28

What X-Ray does

  • Top-10 product table for any keyword on amazon.de/fr/it/es/co.uk/com
  • Market summary: average price, monthly sales, margin, reviews, BSR
  • AI verdict on entry opportunity (saturation, review barrier, margin floor)
  • Localised keyword translation for non-English EU marketplaces
  • Historical BSR + price history per product, no inflated estimates

When sellers reach for X-Ray

  • Validate an EU sourcing idea before committing to a paid data export
  • Compare the same keyword across DE / FR / IT / ES to find the easiest marketplace to launch in
  • Surface review barriers (avg reviews above ~3000 = saturated)
  • Sanity-check a Helium 10 X-Ray finding from outside the EU lens

How it works

  1. Type any keyword (e.g. 'yoga mat') and pick a marketplace
  2. AgentXray pulls live historical market data for the top results and estimates monthly sales from the BSR curve
  3. The AI engine reads the market summary and returns a YES / NO / MAYBE verdict explaining saturation, margin, and review barriers
  4. Save the keyword to your watchlist or open any ASIN in the ASIN Analyzer for a deeper drill-down

Plans & allowances

PlanX-Ray allowance
Trial14-day free trial on every plan, card required, cancel anytime
Solo ($29/mo)100 X-Ray searches per day, AI Copilot 30 messages/day
Starter ($79/mo)500 X-Ray searches per day, unlimited AI Copilot, full opportunity history
Growth ($149/mo)1,000 X-Ray searches per day, 5 seats, white-glove onboarding

See the full pricing page for what each plan includes across the rest of AgentXray.

Comparable tools

ToolPriceEU focus
Helium 10 X-Ray (Chrome extension)$129/mo (Platinum)8 marketplaces, US-first UI and pricing in USD
Jungle Scout Keyword Scout$49/mo (Suite)EU marketplaces supported, USD billing
AMZScout PRO Extension$49.99/moLimited EU coverage, USD billing

Inside X-Ray

AgentXray X-Ray top 10 products table for keyword on amazon.de
AgentXray X-Ray top 10 products table for keyword on amazon.de
AgentXray X-Ray market summary card with avg price, margin, reviews, BSR
AgentXray X-Ray market summary card with avg price, margin, reviews, BSR

Frequently asked questions

Does X-Ray work for amazon.de, amazon.fr, amazon.it, and amazon.es?
Yes. AgentXray's X-Ray supports DE, FR, IT, ES, UK, US, CA, and JP. For non-English EU marketplaces it auto-translates common keywords (e.g. 'yoga mat' → 'yogamatte' on amazon.de) so you don't get empty results from searching English on a German marketplace.
How accurate are the monthly-sales estimates?
Sales estimates are derived from historical BSR data using category-specific curves. They are conservative midpoints and intended for relative comparison between products in the same category, not as a forecast for a specific ASIN. We do not invent a precision we cannot deliver.
How does X-Ray differ from the ASIN Analyzer?
X-Ray is keyword-first: you type 'yoga mat' and see the top 10 plus a market summary. ASIN Analyzer is product-first: you paste an ASIN and get a full deep-dive with BSR trend, price history, and AI YES/NO/MAYBE verdict. Most sellers use X-Ray to surface candidates, then ASIN Analyzer on the 2-3 best.
Is the data live or cached?
Each X-Ray search hits the historical market data API and AgentXray's product cache in real time. Identical searches inside a short TTL window are served from cache to keep response times under 5s and to stay within per-token rate limits.
How is X-Ray different from Helium 10's X-Ray?
Both reveal product demand and competitive density for a keyword. AgentXray's X-Ray is built EU-first: VAT-aware margin math, USD billing, and DE/FR/IT/ES translation baked in. Helium 10's X-Ray is a Chrome extension that overlays Amazon search; AgentXray's runs in our web dashboard with the same keyword UI everywhere.

Related tools

  • Settlement Profit Reader — Upload your Amazon settlement report and see the profit and loss Amazon actually settled.
  • Black Box — Paused — Filtered Amazon product search with opportunity score per ASIN.
  • Trendster — Paused — Side-by-side BSR + price history with trend, volatility, and seasonality flags.
  • FBA Profit Calculator (EU) — Free VAT-aware FBA profit calculator for amazon.de, .fr, .it, .es, .co.uk.
  • Niche Founder — Paused — Cross-marketplace EU niche discovery: 5 AI-narrated candidates with Founder Score and gap analysis.
  • Amazon Revenue Calculator — Gross revenue versus the payout that actually settles after Amazon takes its cut.
  • Amazon Margin Calculator — Net margin against the revenue that is actually yours, VAT taken out of the shelf price first.
  • Amazon Seller Calculator — What one unit leaves you after fees, ads and returns, and the volume your target needs.
  • Break-even ACoS Calculator — The ACoS where an ad-attributed sale stops making money — fee-tax trap included.
  • Profit & TACoS Calculator — Net profit, TACoS vs ACoS, ROAS and organic share from five numbers.
  • Search-Term N-gram Analyzer — Paste your search-term report, get the words that eat clicks and never convert.
  • Dayparting Calculator — Hour-of-day bid multipliers from your own conversion data.
  • Free PPC Audit — Upload your search-term report, get the wasted spend — instantly, no account connection.
  • Deal-Price PPC Guard — Before you run a deal: does your PPC still make money at the deal price?

Glossary terms covered

Currently paused. The third-party market-data subscription behind this tool was cancelled in July 2026, so its endpoints return an explanatory 503 rather than empty results. The page is kept so the state is discoverable. See what is live.