Verkaufsgeschwindigkeit

Metriken

Die Rate, mit der sich ein Produkt in einem bestimmten Zeitraum verkauft, gemessen in Einheiten pro Tag oder Woche. Der wichtigste Einflussfaktor für die Berechnung des Amazon Best Seller Rank (BSR).

Sales velocity is the speed at which a product moves: units sold per unit of time. For Amazon FBA, sales velocity is the single largest input to BSR (Best Seller Rank) — more important than total review count, product age, or price. Amazon's BSR algorithm weights recent velocity over historical velocity. A product selling 50 units/day this week will out-rank a product selling 1,000 units/day six months ago. This is why a well-targeted Amazon ads campaign can lift BSR within days. For product research, sales velocity is the metric to optimize. A niche with 5 listings each selling 20 units/day is more attractive than one with 50 listings each selling 2 units/day — the former has concentrated demand a new entrant can capture.

Verwandt: BSR, Sponsored Products