AgentXray vs Helium 10 (2026): prezzi e cosa fa davvero ciascuno
Last updated: 2026-09-06
TL;DR
Helium 10 è la suite ampia: oltre trenta strumenti per ricerca, keyword, automazione PPC, schede e rimborsi, 129 $/mese Platinum. AgentXray è stretto di proposito: gestisce l'account che hai già. Profitto e commissioni vengono dalle righe di liquidazione registrate da Amazon, ogni campagna è giudicata sul contributo netto, e il tuo Claude o ChatGPT prepara le modifiche a offerte, budget e schede che una persona approva. Da 29 $/mese in USD, con una prova di 14 giorni; è richiesta una carta.
Helium 10 lists Platinum at $129/mo billed monthly and remains the widest Amazon seller suite on the market: Cerebro and Magnet for keywords, Adtomic for PPC automation, a managed refund service for reimbursements, listing tools, inventory tools, training and a large community. AgentXray (Avanta Global EOOD, Sofia) is built by an active Amazon seller and does not compete on breadth. Its research stack is paused while its market-data feed is on hold, and this page no longer sells it. What it does: measure what a unit and an advertising arm actually earned against the fees Amazon posted, and let an assistant you already pay for draft changes into an approval queue. Written from Helium 10's published pricing and our own measured surfaces; the rows where Helium 10 is ahead are printed as plainly as the ones where we are.
The tools compared
AgentXray
From $29/mo — 14-day trial with a card on file; paid tiers differ only by monthly order volume. USD billing, no commission.
Amazon operations AI for Claude and ChatGPT: settlement-measured profit, drafts a human approves.
Strengths
- Profit and fees from the settlement line items Amazon posted — gaps shown, never estimated
- Net contribution per advertising arm, and a break-even ACoS from your own fees
- Your own Claude or ChatGPT drafts bids, budgets, negatives and listing edits; you approve them in the browser
- Applied changes judged 14 days later on net contribution, or reported as inconclusive
- Listed in the official MCP Registry; every answer carries its basis and its gaps
Best for: Sellers running a live catalog who want the measured number and an AI that proposes rather than acts.
Helium 10
$129/mo — Platinum billed monthly ($99/mo billed yearly); Diamond $359/mo ($279/mo billed yearly); a limited free plan. USD. helium10.com/pricing, read 2026-09-30
Mature thirty-tool Amazon seller suite: product research, keyword research, PPC automation, listing tools, reimbursement claims.
Strengths
- Cerebro and Magnet — reverse-ASIN and keyword research depth
- Adtomic — Amazon PPC automation
- Managed refund service — FBA reimbursement claims
- Thirty-plus tools in one subscription, listings and inventory included
- Freedom Ticket training and a large community
Best for: Sellers who want research, keywords, PPC automation and reimbursements in one suite and will pay for the breadth.
Feature comparison
Which job
| Capability | AgentXray | Helium 10 |
|---|---|---|
| Deciding what to sell | No — research paused, and said so | Yes — Black Box, Xray, Magnet |
| Keyword research | No | Yes — Cerebro, Magnet |
| Running what you already sell | Yes — this is the product | Profits, Adtomic, inventory tools |
| FBA reimbursement claims | No | Yes — managed refund service |
Where the money number comes from
| Capability | AgentXray | Helium 10 |
|---|---|---|
| Fee source for profit | Settlement line items as posted | Reports and estimates |
| Judging metric for an ad change | Net contribution after 14 days | ACoS / ROAS against targets |
| Fee-rate change inside the window | Flagged | Not documented |
| Basis and gaps on every figure | Yes | No |
Acting on the account
| Capability | AgentXray | Helium 10 |
|---|---|---|
| Automated bid management | No — drafts only | Yes — Adtomic |
| Your own AI drafts changes over MCP | Yes — read and draft tools; every draft waits for a person | Helium 10 MCP (included on Diamond up to 1,000 calls; add-on from $50/mo) and its own AI agent; no approval queue documented |
| A person approves before anything reaches Amazon | Yes — connector token refused at the approval endpoint | Optional |
| Listing edit validated by Amazon before going live | Yes | Not documented |
Price and coverage
| Capability | AgentXray | Helium 10 |
|---|---|---|
| Entry | $29/mo (Solo) after a 14-day trial | $129/mo (Platinum); limited free starter |
| What tiers change | Order volume only | Features and limits |
| Marketplaces | US, CA, UK, DE, AU | All major Amazon marketplaces |
| Billing | USD | USD |
Verdict by use case
- Choosing what to sell: Helium 10
- Keyword research and PPC automation: Helium 10
- FBA reimbursement claims: Helium 10
- Knowing what a unit earned after the fees Amazon posted: AgentXray
- Letting your own AI draft changes you approve: AgentXray
- Starting at $29 on a 14-day trial: AgentXray
Dove non vinciamo: Helium 10 ricerca, trova keyword, automatizza il PPC, presenta i rimborsi e copre ogni marketplace — trenta strumenti che non abbiamo, e il nostro stack di ricerca è in pausa. Dove vinciamo: il numero del profitto è misurato sulle righe di liquidazione anziché riportato, e porta a una bozza che il tuo assistente scrive e una persona approva — per 29 $ invece di 129.
Frequently asked questions
- AgentXray è un'alternativa a Helium 10?
- Per gestire l'account che hai già — profitto misurato sulla liquidazione, contributo netto per campagna, un'IA che prepara modifiche che approvi tu — sì. Per ricerca prodotti, keyword, automazione PPC e rimborsi, no: quello è Helium 10, e i nostri strumenti di ricerca sono in pausa.
- Perché AgentXray costa 29 $ e Helium 10 129?
- Perché è più stretto. I piani differiscono solo per volume di ordini; ogni funzione è in ogni piano a pagamento; le domande all'IA non sono mai contate. Paghi un livello di misurazione e una coda di approvazione, non trenta strumenti.
- AgentXray automatizza il PPC come Adtomic?
- No, per scelta. Il tuo Claude o ChatGPT prepara modifiche a offerte, budget e keyword negative; Amazon le valida; una persona le approva nel browser. Il connettore non può approvare la propria bozza.
- Posso usarli entrambi?
- Sì. Ricerca e lancia con Helium 10; poi misura con AgentXray cosa ha reso il lancio contro il denaro davvero registrato, e prepara le modifiche che vuoi approvare prima.
- AgentXray copre tutti i marketplace che copre Helium 10?
- No. Il livello di misurazione oggi gira su US, CA, UK, DE e AU; Helium 10 copre tutti i principali marketplace Amazon. Se vendi soprattutto su FR, IT o ES, Helium 10 è la scelta più sicura finché non avremo testato quei marketplace da cima a fondo.
Research sources
- Helium 10 pricing page (helium10.com/pricing) — read 2026-09-30
- AgentXray pending_changes table, 2026-09-05: 22 approved changes applied; approval-endpoint 401 measured 2026-08-20