AgentXray vs Helium 10 (2026): precios y lo que hace cada uno de verdad
Last updated: 2026-09-06
TL;DR
Helium 10 es la suite amplia: más de treinta herramientas para investigación, palabras clave, automatización PPC, fichas y reembolsos, 129 $/mes en Platinum. AgentXray es estrecho a propósito: gestiona la cuenta que ya tienes. El beneficio y las tarifas vienen de las líneas de liquidación que Amazon contabilizó, cada campaña se juzga por su contribución neta, y tu propio Claude o ChatGPT redacta los cambios de pujas, presupuesto y fichas que una persona aprueba. Desde 29 $/mes en USD, con una prueba de 14 días; se requiere tarjeta.
Helium 10 lists Platinum at $129/mo billed monthly and remains the widest Amazon seller suite on the market: Cerebro and Magnet for keywords, Adtomic for PPC automation, a managed refund service for reimbursements, listing tools, inventory tools, training and a large community. AgentXray (Avanta Global EOOD, Sofia) is built by an active Amazon seller and does not compete on breadth. Its research stack is paused while its market-data feed is on hold, and this page no longer sells it. What it does: measure what a unit and an advertising arm actually earned against the fees Amazon posted, and let an assistant you already pay for draft changes into an approval queue. Written from Helium 10's published pricing and our own measured surfaces; the rows where Helium 10 is ahead are printed as plainly as the ones where we are.
The tools compared
AgentXray
From $29/mo — 14-day trial with a card on file; paid tiers differ only by monthly order volume. USD billing, no commission.
Amazon operations AI for Claude and ChatGPT: settlement-measured profit, drafts a human approves.
Strengths
- Profit and fees from the settlement line items Amazon posted — gaps shown, never estimated
- Net contribution per advertising arm, and a break-even ACoS from your own fees
- Your own Claude or ChatGPT drafts bids, budgets, negatives and listing edits; you approve them in the browser
- Applied changes judged 14 days later on net contribution, or reported as inconclusive
- Listed in the official MCP Registry; every answer carries its basis and its gaps
Best for: Sellers running a live catalog who want the measured number and an AI that proposes rather than acts.
Helium 10
$129/mo — Platinum billed monthly ($99/mo billed yearly); Diamond $359/mo ($279/mo billed yearly); a limited free plan. USD. helium10.com/pricing, read 2026-09-30
Mature thirty-tool Amazon seller suite: product research, keyword research, PPC automation, listing tools, reimbursement claims.
Strengths
- Cerebro and Magnet — reverse-ASIN and keyword research depth
- Adtomic — Amazon PPC automation
- Managed refund service — FBA reimbursement claims
- Thirty-plus tools in one subscription, listings and inventory included
- Freedom Ticket training and a large community
Best for: Sellers who want research, keywords, PPC automation and reimbursements in one suite and will pay for the breadth.
Feature comparison
Which job
| Capability | AgentXray | Helium 10 |
|---|---|---|
| Deciding what to sell | No — research paused, and said so | Yes — Black Box, Xray, Magnet |
| Keyword research | No | Yes — Cerebro, Magnet |
| Running what you already sell | Yes — this is the product | Profits, Adtomic, inventory tools |
| FBA reimbursement claims | No | Yes — managed refund service |
Where the money number comes from
| Capability | AgentXray | Helium 10 |
|---|---|---|
| Fee source for profit | Settlement line items as posted | Reports and estimates |
| Judging metric for an ad change | Net contribution after 14 days | ACoS / ROAS against targets |
| Fee-rate change inside the window | Flagged | Not documented |
| Basis and gaps on every figure | Yes | No |
Acting on the account
| Capability | AgentXray | Helium 10 |
|---|---|---|
| Automated bid management | No — drafts only | Yes — Adtomic |
| Your own AI drafts changes over MCP | Yes — read and draft tools; every draft waits for a person | Helium 10 MCP (included on Diamond up to 1,000 calls; add-on from $50/mo) and its own AI agent; no approval queue documented |
| A person approves before anything reaches Amazon | Yes — connector token refused at the approval endpoint | Optional |
| Listing edit validated by Amazon before going live | Yes | Not documented |
Price and coverage
| Capability | AgentXray | Helium 10 |
|---|---|---|
| Entry | $29/mo (Solo) after a 14-day trial | $129/mo (Platinum); limited free starter |
| What tiers change | Order volume only | Features and limits |
| Marketplaces | US, CA, UK, DE, AU | All major Amazon marketplaces |
| Billing | USD | USD |
Verdict by use case
- Choosing what to sell: Helium 10
- Keyword research and PPC automation: Helium 10
- FBA reimbursement claims: Helium 10
- Knowing what a unit earned after the fees Amazon posted: AgentXray
- Letting your own AI draft changes you approve: AgentXray
- Starting at $29 on a 14-day trial: AgentXray
Donde no ganamos: Helium 10 investiga, encuentra palabras clave, automatiza el PPC, presenta reembolsos y cubre todos los marketplaces — treinta herramientas que no tenemos, y nuestra pila de investigación está en pausa. Donde ganamos: el número de beneficio se mide en las líneas de liquidación en lugar de informarse, y lleva a un borrador que tu asistente escribe y una persona aprueba — por 29 $ en vez de 129.
Frequently asked questions
- ¿AgentXray es una alternativa a Helium 10?
- Para gestionar la cuenta que ya tienes — beneficio medido en la liquidación, contribución neta por campaña, una IA que redacta cambios que apruebas — sí. Para investigación de productos, palabras clave, automatización PPC y reembolsos, no: eso es Helium 10, y nuestras herramientas de investigación están en pausa.
- ¿Por qué AgentXray cuesta 29 $ y Helium 10 129?
- Porque es más estrecho. Los planes solo se diferencian por volumen de pedidos; cada función está en cada plan de pago; las preguntas a la IA nunca se cuentan. Pagas una capa de medición y una cola de aprobación, no treinta herramientas.
- ¿AgentXray automatiza el PPC como Adtomic?
- No, a propósito. Tu propio Claude o ChatGPT redacta cambios de pujas, presupuesto y palabras clave negativas; Amazon los valida; una persona los aprueba en el navegador. El conector no puede aprobar su propio borrador.
- ¿Puedo usar ambas?
- Sí. Investiga y lanza con Helium 10; luego mide con AgentXray lo que rindió el lanzamiento frente al dinero que Amazon contabilizó de verdad, y redacta los cambios que quieres aprobar primero.
- ¿AgentXray cubre todos los marketplaces que cubre Helium 10?
- No. La capa de medición funciona hoy en US, CA, UK, DE y AU; Helium 10 cubre todos los grandes marketplaces de Amazon. Si vendes sobre todo en FR, IT o ES, Helium 10 es la opción más segura hasta que probemos esos mercados de principio a fin.
Research sources
- Helium 10 pricing page (helium10.com/pricing) — read 2026-09-30
- AgentXray pending_changes table, 2026-09-05: 22 approved changes applied; approval-endpoint 401 measured 2026-08-20