Helium 10 Netherlands: Coverage and Costs Compared
Last updated: 2026-09-15
TL;DR
Helium 10 has plans starting at $129 per month. AgentXray offers unique profit analytics and approval processes for changes.
If you're considering Helium 10 for your Amazon business, it's important to know that it supports 24+ marketplaces globally. Helium 10's pricing starts at $129 per month for the Platinum plan, which allows for one additional user. While Helium 10 excels in research tools and marketplace coverage, AgentXray provides a unique advantage with its operations AI that focuses on profit analytics and approval processes, ensuring that every change is validated against your own settlement numbers.
The tools compared
AgentXray
From $29/mo — 14-day trial with a card on file; paid tiers differ only by monthly order volume. USD billing, no commission.
Amazon operations AI for Claude and ChatGPT: settlement-measured profit, drafts you approve, nothing applied without you.
Strengths
- Profit and fees from the settlement line items Amazon posted — gaps shown, never estimated
- Net contribution per advertising arm, and a break-even ACoS from your own fees
- Your own Claude or ChatGPT drafts bid, budget, negative-keyword and listing changes; you approve them in the browser
- Applied changes judged 14 days later on net contribution — or reported as inconclusive
- Listed in the official MCP Registry; every answer carries its basis and its gaps
Best for: Sellers who want the number their bank statement agrees with, and an AI that proposes rather than acts.
Helium 10
$129 a month — Helium 10 offers a free plan with limited access.
Helium 10 provides a suite of research and analytics tools designed for Amazon sellers, with various pricing plans to accommodate different business sizes.
Strengths
- Free plan with limited access
- Supports 24+ marketplaces globally
- Offers over 30 powerful Amazon FBA tools
- Includes AI-powered advertising for easy campaign execution
- Allows for multiple users in higher-tier plans
Best for: Sellers looking for comprehensive research tools and marketplace coverage.
Feature comparison
Approval Process
| Capability | AgentXray | Helium 10 |
|---|---|---|
| A change reaches Amazon | Only after a person approves in the browser | Not documented |
| Can the connector token approve its own draft | No — refused at the approval endpoint (401) | Not documented |
Profit Analytics
| Capability | AgentXray | Helium 10 |
|---|---|---|
| Profit source | Settlement line items Amazon posted; gaps shown, never estimated | Not documented |
| Net contribution per advertising arm | Yes, with a mature window and a double window | Not documented |
Verdict by use case
- Research tools: Helium 10
- Marketplace coverage: Helium 10
- Profit analytics: AgentXray
Where we do not win, Helium 10 excels in research tools and marketplace coverage, making it a strong choice for sellers focused on those areas.
Frequently asked questions
- Does Helium 10 support the Netherlands?
- Helium 10 supports 24+ marketplaces globally, but specific marketplace details are not listed.
- What is the cost of Helium 10?
- Helium 10's Platinum plan costs $129 per month.
- What unique features does AgentXray offer?
- AgentXray provides profit analytics and an approval process for changes based on your own settlement numbers.
Research sources
- read 2023-10-01
- read 2023-10-02