AgentXray vs Helium 10 (2026): Pricing and what each actually does
Last updated: 2026-09-06
TL;DR
Helium 10 is the breadth-first suite: thirty-plus tools for research, keywords, PPC automation, listings and reimbursements, at $129/mo Platinum. AgentXray is narrow on purpose: it runs the account you already have. Profit and fees come from the settlement line items Amazon posted, each advertising arm is judged on net contribution, and your own Claude or ChatGPT drafts the bid, budget and listing changes that a person approves. From $29/mo in USD with a free plan that needs no card. If you are choosing what to sell and want Cerebro and Adtomic, Helium 10. If you want the measured number and a change queue your AI can fill, us.
Helium 10 raised its Platinum entry to $129/mo in 2026 and remains the widest Amazon seller suite on the market: Cerebro and Magnet for keywords, Adtomic for PPC automation, Refund Genie for reimbursements, listing tools, inventory tools, training and a large community. AgentXray (Avanta Global EOOD, Sofia) is built by an active Amazon seller and does not compete on breadth. Its research stack is paused while its market-data feed is on hold, and this page no longer sells it. What it does: measure what a unit and an advertising arm actually earned against the fees Amazon posted, and let an assistant you already pay for draft changes into an approval queue. Written from Helium 10's published pricing and our own measured surfaces; the rows where Helium 10 is ahead are printed as plainly as the ones where we are.
The tools compared
AgentXray
From $29/mo — 14-day trial with a card on file; paid tiers differ only by monthly order volume. USD billing, no commission.
Amazon operations AI for Claude and ChatGPT: settlement-measured profit, drafts a human approves.
Strengths
- Profit and fees from the settlement line items Amazon posted — gaps shown, never estimated
- Net contribution per advertising arm, and a break-even ACoS from your own fees
- Your own Claude or ChatGPT drafts bids, budgets, negatives and listing edits; you approve them in the browser
- Applied changes judged 14 days later on net contribution, or reported as inconclusive
- Listed in the official MCP Registry; every answer carries its basis and its gaps
Best for: Sellers running a live catalog who want the measured number and an AI that proposes rather than acts.
Helium 10
$129/mo — Platinum (2026); Diamond $279/mo. USD billing.
Mature thirty-tool Amazon seller suite: product research, keyword research, PPC automation, listing tools, reimbursement claims.
Strengths
- Cerebro and Magnet — reverse-ASIN and keyword research depth
- Adtomic — Amazon PPC automation
- Refund Genie — FBA reimbursement claims
- Thirty-plus tools in one subscription, listings and inventory included
- Freedom Ticket training and a large community
Best for: Sellers who want research, keywords, PPC automation and reimbursements in one suite and will pay for the breadth.
Feature comparison
Which job
| Capability | AgentXray | Helium 10 |
|---|---|---|
| Deciding what to sell | No — research paused, and said so | Yes — Black Box, Xray, Magnet |
| Keyword research | No | Yes — Cerebro, Magnet |
| Running what you already sell | Yes — this is the product | Profits, Adtomic, inventory tools |
| FBA reimbursement claims | No | Yes — Refund Genie |
Where the money number comes from
| Capability | AgentXray | Helium 10 |
|---|---|---|
| Fee source for profit | Settlement line items as posted | Reports and estimates |
| Judging metric for an ad change | Net contribution after 14 days | ACoS / ROAS against targets |
| Fee-rate change inside the window | Flagged | Not documented |
| Basis and gaps on every figure | Yes | No |
Acting on the account
| Capability | AgentXray | Helium 10 |
|---|---|---|
| Automated bid management | No — drafts only | Yes — Adtomic |
| Your own AI drafts changes over MCP | Yes — 37 tools, 14 of them drafts | Helium 10's own AI assistant |
| A person approves before anything reaches Amazon | Yes — connector token refused at the approval endpoint | Optional |
| Listing edit validated by Amazon before going live | Yes | Not documented |
Price and coverage
| Capability | AgentXray | Helium 10 |
|---|---|---|
| Entry | $29/mo (Solo) after a 14-day trial | $129/mo (Platinum); limited free starter |
| What tiers change | Order volume only | Features and limits |
| Marketplaces | US, CA, UK, DE, AU | All major Amazon marketplaces |
| Billing | USD | USD |
Verdict by use case
- Choosing what to sell: Helium 10
- Keyword research and PPC automation: Helium 10
- FBA reimbursement claims: Helium 10
- Knowing what a unit earned after the fees Amazon posted: AgentXray
- Letting your own AI draft changes you approve: AgentXray
- Starting at $29 on a 14-day trial: AgentXray
Where we do not win: Helium 10 researches, finds keywords, automates PPC, files reimbursements and covers every marketplace — thirty tools we do not have, and our research stack is paused. Where we do: the profit number is measured from settlement lines rather than reported, and it leads to a draft your own assistant writes and a person approves, for $29 instead of $129. Pick by the job, not the price.
Frequently asked questions
- Is AgentXray a Helium 10 alternative?
- For running the account you already have — profit measured from settlement lines, net contribution per arm, and an AI that drafts changes you approve — yes. For product research, keyword research, PPC automation and reimbursements, no: those are Helium 10's, and our research tools are paused.
- Why is AgentXray $29 when Helium 10 is $129?
- Because it is narrower. Tiers differ only by order volume; every feature is in every paid tier; AI questions are never metered. You are paying for a measurement layer and an approval queue, not thirty tools.
- Does AgentXray automate PPC like Adtomic?
- No, by design. Your own Claude or ChatGPT drafts bid, budget and negative-keyword changes; Amazon validates them; a person approves them in the browser. The connector cannot approve its own draft.
- Can I use both?
- Yes. Research and launch with Helium 10; then measure what the launch earned against the money Amazon actually posted, and draft the changes you want to approve first, with AgentXray.
- Does AgentXray cover every marketplace Helium 10 does?
- No. The measurement layer runs on US, CA, UK, DE and AU today; Helium 10 covers every major Amazon marketplace. If you sell mainly on FR, IT or ES, Helium 10 is the safer pick until we walk those end to end.
Research sources
- Helium 10 pricing page (helium10.com/pricing) — read 2026-09-06
- AgentXray pending_changes table, 2026-09-05: 22 approved changes applied; approval-endpoint 401 measured 2026-08-20