AgentXray vs SellerApp: Best Amazon Analytics Tool for EU FBA Sellers in 2026?
Last updated: 2026-05-11
TL;DR
SellerApp is a US-first analytics and PPC platform starting at $99/mo. AgentXray is the better fit for EU sellers: lower entry (€29/mo), EUR billing, AI YES/NO/MAYBE verdicts, and DE/FR/IT/ES/UK first-class support. If PPC analytics and keyword rank tracking are your primary needs, SellerApp wins.
SellerApp positions itself as an all-in-one analytics platform for Amazon sellers: keyword ranking, PPC analytics, product intelligence, and profit reporting. At $99/mo entry, it targets established sellers who already have products live and need operational visibility. For EU sellers evaluating research tools, the picture is different: SellerApp is priced in USD, built US-first, and charges separately for some EU marketplace features. AgentXray (Avanta Global EOOD) is the EU-native alternative — EUR billing, AI YES/NO/MAYBE verdicts on ASIN viability, and a research-and-decision surface tailored to DE/FR/IT/ES/UK markets.
The tools compared
AgentXray
€29/mo — Starter; Free plan permanent (10 searches/day, no credit card)
EU-first AI research and decisions tool. Permanent free tier, EUR billing, AI verdict engine (YES/NO/MAYBE).
Strengths
- AI YES/NO/MAYBE verdict on every ASIN
- EU-native: DE/FR/IT/ES/UK first-class
- EUR billing — no FX conversion
- Keepa-backed data shown with provenance
- Permanent free tier
Best for: EU sellers at the research-and-decision stage who need EU-native data and AI verdicts.
SellerApp
$99/mo — Professional tier; Freemium available with limits; USD billing
All-in-one Amazon analytics platform: PPC automation, keyword tracking, product intelligence, and profit reporting.
Strengths
- Deep PPC analytics and bid automation
- Keyword rank tracking across marketplaces
- Product intelligence dashboard
- Profit and loss reporting
- Listing quality analysis
Best for: Established Amazon sellers who need PPC analytics, rank tracking, and profit reporting in one platform.
Feature comparison
Pricing & access
| Feature | AgentXray | SellerApp |
|---|---|---|
| Entry tier | €29/mo | $99/mo |
| Free tier | Yes — permanent | Freemium with heavy limits |
| Billing currency | EUR | USD only |
| Annual cost (entry) | ~€290/yr | ~$1,188/yr |
| Cost multiple | 1× | ~3.5× more expensive |
Research & decisions
| Feature | AgentXray | SellerApp |
|---|---|---|
| AI YES/NO/MAYBE verdict | Yes | No |
| Product research database | Yes | Yes |
| BSR & price history | Yes (Keepa) | Yes |
| Keyword rank tracking | No | Yes (SellerApp strength) |
| PPC analytics & automation | No | Yes (SellerApp strength) |
| Listing quality analysis | No | Yes |
| Profit & loss reporting | Basic profit calc | Yes (full P&L) |
EU coverage
| Feature | AgentXray | SellerApp |
|---|---|---|
| DE/FR/IT/ES/UK first-class | Yes | Partial |
| EUR billing | Yes | No |
| VAT-aware profit math | Yes | No (US-first) |
| Pan-EU FBA support context | Yes | Limited |
Verdict by use case
- EU seller at research stage: AgentXray
- AI YES/NO/MAYBE verdict on ASIN: AgentXray
- EUR billing and EU-native data: AgentXray
- PPC analytics and bid automation: SellerApp
- Keyword rank tracking across listings: SellerApp
- Full P&L reporting for live products: SellerApp
AgentXray wins on EU fit and entry cost for the research-and-decisions phase. SellerApp wins for established sellers who need PPC analytics, keyword rank tracking, and full P&L reporting.
Frequently asked questions
- Is SellerApp worth $99/mo for EU sellers?
- If you have live products and need PPC analytics and rank tracking, SellerApp can be justified. For EU sellers at the research stage — evaluating whether to enter a niche — AgentXray at €29/mo delivers better EU-specific research at a fraction of the cost.
- Does SellerApp support EU Amazon marketplaces?
- SellerApp covers EU marketplaces, but the platform is US-first. Billing is USD, and certain EU-specific features have additional charges. AgentXray is the EU-native alternative with EUR billing and DE/FR/IT/ES/UK first-class coverage.
- What does AgentXray have that SellerApp doesn't?
- AI YES/NO/MAYBE verdicts with reasoning on individual ASINs, EUR billing, Keepa data provenance shown inline, and a VAT-aware EU profit calculator. SellerApp does not provide AI entry verdicts.
- Does AgentXray replace SellerApp's PPC tools?
- No. AgentXray is a research and decision tool — it does not include PPC campaign management or keyword rank tracking. If those are your bottlenecks, SellerApp or a dedicated PPC tool is the right choice.
- Can I use both AgentXray and SellerApp together?
- Yes. A common stack is AgentXray (€29–59/mo) for research and entry decisions, then SellerApp or an equivalent for PPC and rank tracking once products are live. Combined cost is still typically under SellerApp alone at the $99/mo tier.
Research sources
- SellerApp pricing page (sellerapp.com/pricing) — accessed May 2026
- AgentXray pricing page (agentxray.ai/pricing) — internal source of truth