AgentXray vs SellerApp (2026): Ads analytics vs settlement-measured profit
Last updated: 2026-09-05
TL;DR
SellerApp is an all-in-one analytics platform — PPC analytics and bid automation, keyword rank tracking, listing quality scoring, P&L reporting — from $99/mo. AgentXray answers a narrower question and then acts on it: what did each advertising arm actually put in your pocket after the fees Amazon posted, and what bid, budget or listing change should be drafted for you to approve. If rank tracking and bid automation are the job, SellerApp is ahead. If the measured number and a human-approved change queue are the job, that is ours.
SellerApp positions itself as an all-in-one Amazon analytics platform: keyword ranking, PPC analytics and automation, product intelligence, listing quality and profit reporting, at a $99/mo Professional tier with a limited freemium. AgentXray (Avanta Global EOOD, Sofia) is built by an active Amazon seller and does not try to be all-in-one. It measures profit per unit and per advertising arm from settlement line items, judges applied changes on net contribution rather than ACoS, and lets Claude or ChatGPT draft the changes into an approval queue. This page is written from SellerApp's published pages and our own measured surfaces; the rows where SellerApp is ahead are printed as plainly as the ones where we are.
The tools compared
AgentXray
From $29/mo — 14-day trial with a card on file; paid tiers differ only by monthly order volume. USD billing, no commission.
Amazon operations AI for Claude and ChatGPT: settlement-measured profit, drafts a human approves.
Strengths
- Net contribution per advertising arm from settlement line items — not ACoS against a target
- Break-even ACoS computed from your own fees, and re-priced when a deal moves the ASP
- Your own Claude or ChatGPT drafts bids, budgets, negatives and listing edits; you approve them
- Applied changes judged 14 days later on net contribution, or reported as inconclusive
- Every answer carries its basis and its gaps; a what_i_cannot_tell_you tool reports the limits of your data
Best for: Sellers who want each ad decision priced against the fee Amazon actually charged, and an AI that proposes rather than acts.
SellerApp
$99/mo — Professional tier; freemium with limits; USD billing.
All-in-one Amazon analytics platform: PPC automation, keyword tracking, product intelligence and profit reporting.
Strengths
- Deep PPC analytics and rule-based bid automation
- Keyword rank tracking across marketplaces
- Listing quality analysis and product intelligence dashboards
- Profit and loss reporting
- Agency and multi-account features
Best for: Established sellers and agencies who want PPC automation, rank tracking and reporting in one platform.
Feature comparison
Where the money number comes from
| Capability | AgentXray | SellerApp |
|---|---|---|
| Fee source for profit | Settlement line items as posted | Amazon reports and entered costs |
| Judging metric for an ad change | Net contribution after 14 days | ACoS / ROAS against targets |
| Fee-rate change inside the window | Flagged | Not documented |
| Basis and gaps on every figure | Yes | No |
Acting on ads and listings
| Capability | AgentXray | SellerApp |
|---|---|---|
| Automated bid changes | No — drafts only | Yes, rule-based |
| Your own AI drafts changes over MCP | Yes — 37 tools, 14 of them drafts | No |
| Change validated by Amazon before it goes live | Yes | Not documented |
| A person approves before anything reaches Amazon | Yes — connector token refused at the approval endpoint | Optional |
Breadth
| Capability | AgentXray | SellerApp |
|---|---|---|
| Keyword rank tracking | No | Yes |
| Listing quality scoring | No — listing drafts validated by Amazon instead | Yes |
| Product research | Paused (market-data feed on hold) | Yes |
| Agencies / multi-account | No | Yes |
| Marketplaces | US, CA, UK, DE, AU | Major Amazon marketplaces |
Price
| Capability | AgentXray | SellerApp |
|---|---|---|
| Entry | $29/mo (Solo) after a 14-day trial | $99/mo (Professional); limited freemium |
| What tiers change | Order volume only | Features and volume |
| Billing | USD | USD |
Verdict by use case
- Automated bid management: SellerApp
- Keyword rank tracking: SellerApp
- Agencies and multi-account: SellerApp
- Knowing what an ad arm earned after the fees Amazon posted: AgentXray
- Letting your own AI draft changes you approve: AgentXray
- Starting at $29 on a 14-day trial: AgentXray
Where we do not win: SellerApp automates bids, tracks ranks, scores listings and serves agencies — none of which we do. Where we do: the number under every ad decision comes from the settlement, not from an ACoS target, and the decision is a draft your own assistant writes and you approve. If you run PPC by rules, SellerApp; if you want to see whether the rules earned money and keep a person between the AI and your account, us.
Frequently asked questions
- Is SellerApp worth $99/mo?
- If rule-based bid automation and rank tracking are your bottleneck, it can be. AgentXray does not automate bids; it measures what each arm earned from settlement lines and drafts the change for you to approve, from $29/mo.
- Does AgentXray automate PPC?
- No, by design. Your own Claude or ChatGPT drafts bid, budget and negative-keyword changes; Amazon validates them; a person approves them in the browser. The connector cannot approve its own draft.
- Does AgentXray do product research or rank tracking?
- Rank tracking, no. The research tools are paused while their market-data feed is on hold; this page no longer sells them.
- Can I use both?
- Yes. Let SellerApp run the rules; use AgentXray to see whether they earned money against the money Amazon actually posted, and to draft the changes you want to approve first.
Research sources
- SellerApp home and pricing pages (sellerapp.com) — read 2026-09-05
- AgentXray pending_changes table, 2026-09-05: 22 approved changes applied; approval-endpoint 401 measured 2026-08-20