AgentXray vs Sellerboard (2026): tracker del profitto vs IA operativa
Last updated: 2026-09-05
TL;DR
Entrambi gli strumenti lavorano dopo il lancio — ora è un confronto vero, non due fasi. Sellerboard è una dashboard di profitto matura: P&L in tempo reale per ASIN, rimborsi FBA, attribuzione PPC, avvisi di inventario, da 19 $/mese. AgentXray misura il profitto dalle righe di liquidazione che Amazon ha registrato, giudica ogni campagna sul contributo netto e aggiunge ciò che una dashboard non ha: il tuo Claude o ChatGPT prepara le modifiche a offerte, budget e schede, Amazon le valida, tu le approvi.
Sellerboard (Germany, since 2017) is one of the most established Amazon profit trackers: real-time P&L, per-ASIN margins, FIFO COGS, refund analytics, reimbursement automation, PPC attribution, inventory planning and a mobile app, with reviews in the tens of thousands. AgentXray (Avanta Global EOOD, Sofia) is built by an active Amazon seller around a narrower promise: every profit number comes from settlement line items rather than fee estimates, every advertising arm is priced against that seller's own break-even, and the connector lets an assistant you already pay for draft changes into an approval queue. This page is written from Sellerboard's published pages and our own measured surfaces, and says where they are ahead as plainly as where we are.
The tools compared
AgentXray
From $29/mo — 14-day trial with a card on file; paid tiers differ only by monthly order volume. USD billing, no commission.
Amazon operations AI for Claude and ChatGPT: settlement-measured profit, drafts a human approves.
Strengths
- Profit and fees from the settlement line items Amazon posted — gaps shown, never estimated
- Net contribution per advertising arm, and a break-even ACoS from your own fees
- Your own Claude or ChatGPT drafts bid, budget, negative-keyword and listing changes; you approve them in the browser
- Applied changes judged 14 days later on net contribution — or reported as inconclusive
- Listed in the official MCP Registry; every answer carries its basis and its gaps
Best for: Sellers who want the number their bank statement agrees with, and an AI that proposes rather than acts.
Sellerboard
$19/mo — Standard; Professional $29/mo; Business $39/mo; Enterprise from $63/mo. 1-month free trial.
Real-time P&L, FBA reimbursement automation and PPC attribution for Amazon sellers.
Strengths
- Real-time P&L — per ASIN and overall, with 100+ Amazon fee types accounted for
- FBA reimbursement automation for lost and damaged inventory
- PPC cost attribution mapped to product profit
- Inventory planning, restock alerts, listing-change alerts, review requests
- Mobile app and eight years of product maturity
Best for: Sellers who want the most complete accounting dashboard for a live catalog, plus reimbursement claims.
Feature comparison
Where the profit number comes from
| Capability | AgentXray | Sellerboard |
|---|---|---|
| Fee source | Settlement line items as posted | Amazon fee data and reports |
| Unposted settlement | Shown as a gap, not a guess | Not documented |
| Fee-rate change inside the window | Flagged (measured on our own account: 5.63% → 12.61% in one month) | Not documented |
| Basis and gaps on every figure | Yes | No |
Acting on the number
| Capability | AgentXray | Sellerboard |
|---|---|---|
| Your own AI drafts changes (bids, budgets, negatives, listings) | Yes — 37 tools over MCP, 14 of them drafts | No |
| Change validated by Amazon before it goes live | Yes | No |
| A person approves before anything reaches Amazon | Yes — the connector token is refused at the approval endpoint | n/a |
| Outcome judged after the change | Net contribution, 14 days later | No |
Breadth
| Capability | AgentXray | Sellerboard |
|---|---|---|
| Real-time P&L dashboard | Measured panel; not real-time (settlement cadence) | Yes |
| FBA reimbursement claims | No | Yes, automated |
| Inventory planning and alerts | Stock cover and restock timing | Yes, fuller |
| Review request automation | No | Yes |
| Mobile app | No | Yes |
| Marketplaces | US, CA, UK, DE, AU | All major Amazon marketplaces |
Price
| Capability | AgentXray | Sellerboard |
|---|---|---|
| Entry | $29/mo (Solo, up to 500 orders); 14-day trial with a card on file | $19/mo (Standard); 1-month trial |
| What tiers change | Order volume only — every feature in every paid tier | Order volume and features by tier |
| Billing | USD | USD |
Verdict by use case
- The most complete accounting dashboard: Sellerboard
- FBA reimbursement claims: Sellerboard
- Inventory planning, review requests, mobile app: Sellerboard
- Knowing the fees Amazon actually deducted, with gaps stated: AgentXray
- Letting your own AI draft changes you approve: AgentXray
- Proving a change worked, or admitting it is unclear: AgentXray
Dove non vinciamo: Sellerboard ha otto anni di profondità contabile, rimborsi automatici, strumenti di inventario e un'app mobile che noi non abbiamo. Dove vinciamo: il numero del profitto è misurato sulle righe di liquidazione, e porta a una bozza che il tuo assistente scrive e tu approvi.
Frequently asked questions
- AgentXray è uno strumento di ricerca e Sellerboard di contabilità?
- Non più. Era l'impostazione di questa pagina fino a settembre 2026, quando lo stack di ricerca di AgentXray è stato messo in pausa. Oggi entrambi lavorano su un account attivo: Sellerboard lo traccia, AgentXray lo misura dalle righe di liquidazione e lascia che la tua IA prepari modifiche che approvi tu.
- AgentXray può sostituire Sellerboard?
- Per il numero del profitto e per agire su di esso, sì. Per i rimborsi, le richieste di recensione, la pianificazione dell'inventario e l'app mobile, no — Sellerboard li ha, noi no.
- Uno dei due modifica il mio account da solo?
- Sellerboard riporta; non modifica campagne o schede. AgentXray prepara le modifiche, Amazon le valida, e solo la tua approvazione nel browser le porta su Amazon — il connettore non può approvare la propria bozza.
- Posso usarli entrambi?
- Sì. Lascia che Sellerboard tenga i conti e presenti le richieste; usa AgentXray per il numero per campagna misurato sulla liquidazione e il percorso bozza-poi-approvazione.
Research sources
- Sellerboard home and pricing pages (sellerboard.com) — read 2026-09-05
- AgentXray pending_changes table, 2026-09-05: 22 approved changes applied; approval-endpoint 401 measured 2026-08-20