AgentXray vs SellerApp (2026): analytics pubblicitario vs profitto misurato sulla liquidazione
Last updated: 2026-09-05
TL;DR
SellerApp è una piattaforma di analytics tutto-in-uno — analytics PPC e automazione delle offerte, tracciamento del ranking, punteggio delle schede, P&L — da 99 $/mese. AgentXray risponde a una domanda più stretta e poi agisce: cosa ha reso davvero ogni campagna dopo le commissioni registrate da Amazon, e quale modifica di offerta, budget o scheda va preparata per la tua approvazione. Per ranking e automazione SellerApp è avanti; per il numero misurato e una coda di modifiche approvate da una persona, siamo noi.
SellerApp positions itself as an all-in-one Amazon analytics platform: keyword ranking, PPC analytics and automation, product intelligence, listing quality and profit reporting, at a $99/mo Professional tier with a limited freemium. AgentXray (Avanta Global EOOD, Sofia) is built by an active Amazon seller and does not try to be all-in-one. It measures profit per unit and per advertising arm from settlement line items, judges applied changes on net contribution rather than ACoS, and lets Claude or ChatGPT draft the changes into an approval queue. This page is written from SellerApp's published pages and our own measured surfaces; the rows where SellerApp is ahead are printed as plainly as the ones where we are.
The tools compared
AgentXray
From $29/mo — 14-day trial with a card on file; paid tiers differ only by monthly order volume. USD billing, no commission.
Amazon operations AI for Claude and ChatGPT: settlement-measured profit, drafts a human approves.
Strengths
- Net contribution per advertising arm from settlement line items — not ACoS against a target
- Break-even ACoS computed from your own fees, and re-priced when a deal moves the ASP
- Your own Claude or ChatGPT drafts bids, budgets, negatives and listing edits; you approve them
- Applied changes judged 14 days later on net contribution, or reported as inconclusive
- Every answer carries its basis and its gaps; a what_i_cannot_tell_you tool reports the limits of your data
Best for: Sellers who want each ad decision priced against the fee Amazon actually charged, and an AI that proposes rather than acts.
SellerApp
$99/mo — Professional tier; freemium with limits; USD billing.
All-in-one Amazon analytics platform: PPC automation, keyword tracking, product intelligence and profit reporting.
Strengths
- Deep PPC analytics and rule-based bid automation
- Keyword rank tracking across marketplaces
- Listing quality analysis and product intelligence dashboards
- Profit and loss reporting
- Agency and multi-account features
Best for: Established sellers and agencies who want PPC automation, rank tracking and reporting in one platform.
Feature comparison
Where the money number comes from
| Capability | AgentXray | SellerApp |
|---|---|---|
| Fee source for profit | Settlement line items as posted | Amazon reports and entered costs |
| Judging metric for an ad change | Net contribution after 14 days | ACoS / ROAS against targets |
| Fee-rate change inside the window | Flagged | Not documented |
| Basis and gaps on every figure | Yes | No |
Acting on ads and listings
| Capability | AgentXray | SellerApp |
|---|---|---|
| Automated bid changes | No — drafts only | Yes, rule-based |
| Your own AI drafts changes over MCP | Yes — 37 tools, 14 of them drafts | No |
| Change validated by Amazon before it goes live | Yes | Not documented |
| A person approves before anything reaches Amazon | Yes — connector token refused at the approval endpoint | Optional |
Breadth
| Capability | AgentXray | SellerApp |
|---|---|---|
| Keyword rank tracking | No | Yes |
| Listing quality scoring | No — listing drafts validated by Amazon instead | Yes |
| Product research | Paused (market-data feed on hold) | Yes |
| Agencies / multi-account | No | Yes |
| Marketplaces | US, CA, UK, DE, AU | Major Amazon marketplaces |
Price
| Capability | AgentXray | SellerApp |
|---|---|---|
| Entry | $29/mo (Solo) after a 14-day trial | $99/mo (Professional); limited freemium |
| What tiers change | Order volume only | Features and volume |
| Billing | USD | USD |
Verdict by use case
- Automated bid management: SellerApp
- Keyword rank tracking: SellerApp
- Agencies and multi-account: SellerApp
- Knowing what an ad arm earned after the fees Amazon posted: AgentXray
- Letting your own AI draft changes you approve: AgentXray
- Starting at $29 on a 14-day trial: AgentXray
Dove non vinciamo: SellerApp automatizza le offerte, traccia i ranking, valuta le schede e serve le agenzie — nulla di ciò facciamo noi. Dove vinciamo: il numero sotto ogni decisione pubblicitaria viene dalla liquidazione, non da un obiettivo ACoS, e la decisione è una bozza che il tuo assistente scrive e tu approvi.
Frequently asked questions
- SellerApp vale 99 $/mese?
- Se l'automazione delle offerte a regole e il tracciamento del ranking sono il tuo collo di bottiglia, può valerli. AgentXray non automatizza le offerte; misura cosa ha reso ogni campagna dalle righe di liquidazione e prepara la modifica per la tua approvazione, da 29 $/mese.
- AgentXray automatizza il PPC?
- No, per scelta. Il tuo Claude o ChatGPT prepara modifiche a offerte, budget e keyword negative; Amazon le valida; una persona le approva nel browser. Il connettore non può approvare la propria bozza.
- AgentXray fa ricerca prodotti o tracciamento del ranking?
- Ranking, no. Gli strumenti di ricerca sono in pausa finché il loro feed di dati di mercato è sospeso; questa pagina non li vende più.
- Posso usarli entrambi?
- Sì. Lascia che SellerApp applichi le regole; usa AgentXray per vedere se hanno reso contro il denaro davvero registrato da Amazon, e per preparare le modifiche che vuoi vedere prima.
Research sources
- SellerApp home and pricing pages (sellerapp.com) — read 2026-09-05
- AgentXray pending_changes table, 2026-09-05: 22 approved changes applied; approval-endpoint 401 measured 2026-08-20