AgentXray vs Sellerboard (2026) : suivi du profit vs IA d'exploitation
Last updated: 2026-09-05
TL;DR
Les deux outils travaillent après le lancement — c'est désormais une vraie comparaison, pas deux étapes. Sellerboard est un tableau de bord de profit mature : P&L en temps réel par ASIN, remboursements FBA, attribution PPC, alertes de stock, dès 19 $/mois. AgentXray mesure le profit à partir des lignes de règlement qu'Amazon a comptabilisées, juge chaque campagne sur sa contribution nette et ajoute ce qu'un tableau de bord n'a pas : votre propre Claude ou ChatGPT rédige les changements d'enchères, de budget et de fiches, Amazon les valide, vous les approuvez.
Sellerboard (Germany, since 2017) is one of the most established Amazon profit trackers: real-time P&L, per-ASIN margins, FIFO COGS, refund analytics, reimbursement automation, PPC attribution, inventory planning and a mobile app, with reviews in the tens of thousands. AgentXray (Avanta Global EOOD, Sofia) is built by an active Amazon seller around a narrower promise: every profit number comes from settlement line items rather than fee estimates, every advertising arm is priced against that seller's own break-even, and the connector lets an assistant you already pay for draft changes into an approval queue. This page is written from Sellerboard's published pages and our own measured surfaces, and says where they are ahead as plainly as where we are.
The tools compared
AgentXray
From $29/mo — 14-day trial with a card on file; paid tiers differ only by monthly order volume. USD billing, no commission.
Amazon operations AI for Claude and ChatGPT: settlement-measured profit, drafts a human approves.
Strengths
- Profit and fees from the settlement line items Amazon posted — gaps shown, never estimated
- Net contribution per advertising arm, and a break-even ACoS from your own fees
- Your own Claude or ChatGPT drafts bid, budget, negative-keyword and listing changes; you approve them in the browser
- Applied changes judged 14 days later on net contribution — or reported as inconclusive
- Listed in the official MCP Registry; every answer carries its basis and its gaps
Best for: Sellers who want the number their bank statement agrees with, and an AI that proposes rather than acts.
Sellerboard
$19/mo — Standard; Professional $29/mo; Business $39/mo; Enterprise from $63/mo. 1-month free trial.
Real-time P&L, FBA reimbursement automation and PPC attribution for Amazon sellers.
Strengths
- Real-time P&L — per ASIN and overall, with 100+ Amazon fee types accounted for
- FBA reimbursement automation for lost and damaged inventory
- PPC cost attribution mapped to product profit
- Inventory planning, restock alerts, listing-change alerts, review requests
- Mobile app and eight years of product maturity
Best for: Sellers who want the most complete accounting dashboard for a live catalog, plus reimbursement claims.
Feature comparison
Where the profit number comes from
| Capability | AgentXray | Sellerboard |
|---|---|---|
| Fee source | Settlement line items as posted | Amazon fee data and reports |
| Unposted settlement | Shown as a gap, not a guess | Not documented |
| Fee-rate change inside the window | Flagged (measured on our own account: 5.63% → 12.61% in one month) | Not documented |
| Basis and gaps on every figure | Yes | No |
Acting on the number
| Capability | AgentXray | Sellerboard |
|---|---|---|
| Your own AI drafts changes (bids, budgets, negatives, listings) | Yes — 37 tools over MCP, 14 of them drafts | No |
| Change validated by Amazon before it goes live | Yes | No |
| A person approves before anything reaches Amazon | Yes — the connector token is refused at the approval endpoint | n/a |
| Outcome judged after the change | Net contribution, 14 days later | No |
Breadth
| Capability | AgentXray | Sellerboard |
|---|---|---|
| Real-time P&L dashboard | Measured panel; not real-time (settlement cadence) | Yes |
| FBA reimbursement claims | No | Yes, automated |
| Inventory planning and alerts | Stock cover and restock timing | Yes, fuller |
| Review request automation | No | Yes |
| Mobile app | No | Yes |
| Marketplaces | US, CA, UK, DE, AU | All major Amazon marketplaces |
Price
| Capability | AgentXray | Sellerboard |
|---|---|---|
| Entry | $29/mo (Solo, up to 500 orders); 14-day trial with a card on file | $19/mo (Standard); 1-month trial |
| What tiers change | Order volume only — every feature in every paid tier | Order volume and features by tier |
| Billing | USD | USD |
Verdict by use case
- The most complete accounting dashboard: Sellerboard
- FBA reimbursement claims: Sellerboard
- Inventory planning, review requests, mobile app: Sellerboard
- Knowing the fees Amazon actually deducted, with gaps stated: AgentXray
- Letting your own AI draft changes you approve: AgentXray
- Proving a change worked, or admitting it is unclear: AgentXray
Là où nous ne gagnons pas : Sellerboard a huit ans de profondeur comptable, l'automatisation des remboursements, des outils de stock et une application mobile que nous n'avons pas. Là où nous gagnons : le chiffre de profit est mesuré sur les lignes de règlement, et il mène à un brouillon que votre assistant rédige et que vous approuvez.
Frequently asked questions
- AgentXray est-il un outil de recherche et Sellerboard un outil comptable ?
- Plus maintenant. C'était le cadrage de cette page jusqu'en septembre 2026, quand la pile de recherche d'AgentXray a été mise en pause. Aujourd'hui les deux travaillent sur un compte actif : Sellerboard le suit, AgentXray le mesure sur les lignes de règlement et laisse votre IA rédiger des changements que vous approuvez.
- AgentXray peut-il remplacer Sellerboard ?
- Pour le chiffre de profit et pour agir dessus, oui. Pour les remboursements, les demandes d'avis, la planification de stock et l'application mobile, non — Sellerboard les a, pas nous.
- L'un des outils modifie-t-il mon compte tout seul ?
- Sellerboard rapporte ; il ne modifie ni campagnes ni fiches. AgentXray rédige des changements, Amazon les valide, et seule votre approbation dans le navigateur les envoie à Amazon — le connecteur ne peut pas approuver son propre brouillon.
- Puis-je utiliser les deux ?
- Oui. Laissez Sellerboard tenir les comptes et déposer les demandes ; utilisez AgentXray pour le chiffre par campagne mesuré au règlement et le circuit brouillon-puis-approbation.
Research sources
- Sellerboard home and pricing pages (sellerboard.com) — read 2026-09-05
- AgentXray pending_changes table, 2026-09-05: 22 approved changes applied; approval-endpoint 401 measured 2026-08-20