AgentXray vs Sellerboard (2026): rastreador de beneficio vs IA de operaciones
Last updated: 2026-09-05
TL;DR
Ambas herramientas trabajan después del lanzamiento — ahora es una comparación real, no dos etapas. Sellerboard es un panel de beneficio maduro: P&L en tiempo real por ASIN, reembolsos FBA, atribución PPC, alertas de inventario, desde 19 $/mes. AgentXray mide el beneficio a partir de las líneas de liquidación que Amazon contabilizó, juzga cada campaña por su contribución neta y añade lo que un panel no tiene: tu propio Claude o ChatGPT redacta cambios de pujas, presupuesto y fichas, Amazon los valida y tú los apruebas.
Sellerboard (Germany, since 2017) is one of the most established Amazon profit trackers: real-time P&L, per-ASIN margins, FIFO COGS, refund analytics, reimbursement automation, PPC attribution, inventory planning and a mobile app, with reviews in the tens of thousands. AgentXray (Avanta Global EOOD, Sofia) is built by an active Amazon seller around a narrower promise: every profit number comes from settlement line items rather than fee estimates, every advertising arm is priced against that seller's own break-even, and the connector lets an assistant you already pay for draft changes into an approval queue. This page is written from Sellerboard's published pages and our own measured surfaces, and says where they are ahead as plainly as where we are.
The tools compared
AgentXray
From $29/mo — 14-day trial with a card on file; paid tiers differ only by monthly order volume. USD billing, no commission.
Amazon operations AI for Claude and ChatGPT: settlement-measured profit, drafts a human approves.
Strengths
- Profit and fees from the settlement line items Amazon posted — gaps shown, never estimated
- Net contribution per advertising arm, and a break-even ACoS from your own fees
- Your own Claude or ChatGPT drafts bid, budget, negative-keyword and listing changes; you approve them in the browser
- Applied changes judged 14 days later on net contribution — or reported as inconclusive
- Listed in the official MCP Registry; every answer carries its basis and its gaps
Best for: Sellers who want the number their bank statement agrees with, and an AI that proposes rather than acts.
Sellerboard
$19/mo — Standard; Professional $29/mo; Business $39/mo; Enterprise from $63/mo. 1-month free trial.
Real-time P&L, FBA reimbursement automation and PPC attribution for Amazon sellers.
Strengths
- Real-time P&L — per ASIN and overall, with 100+ Amazon fee types accounted for
- FBA reimbursement automation for lost and damaged inventory
- PPC cost attribution mapped to product profit
- Inventory planning, restock alerts, listing-change alerts, review requests
- Mobile app and eight years of product maturity
Best for: Sellers who want the most complete accounting dashboard for a live catalog, plus reimbursement claims.
Feature comparison
Where the profit number comes from
| Capability | AgentXray | Sellerboard |
|---|---|---|
| Fee source | Settlement line items as posted | Amazon fee data and reports |
| Unposted settlement | Shown as a gap, not a guess | Not documented |
| Fee-rate change inside the window | Flagged (measured on our own account: 5.63% → 12.61% in one month) | Not documented |
| Basis and gaps on every figure | Yes | No |
Acting on the number
| Capability | AgentXray | Sellerboard |
|---|---|---|
| Your own AI drafts changes (bids, budgets, negatives, listings) | Yes — 37 tools over MCP, 14 of them drafts | No |
| Change validated by Amazon before it goes live | Yes | No |
| A person approves before anything reaches Amazon | Yes — the connector token is refused at the approval endpoint | n/a |
| Outcome judged after the change | Net contribution, 14 days later | No |
Breadth
| Capability | AgentXray | Sellerboard |
|---|---|---|
| Real-time P&L dashboard | Measured panel; not real-time (settlement cadence) | Yes |
| FBA reimbursement claims | No | Yes, automated |
| Inventory planning and alerts | Stock cover and restock timing | Yes, fuller |
| Review request automation | No | Yes |
| Mobile app | No | Yes |
| Marketplaces | US, CA, UK, DE, AU | All major Amazon marketplaces |
Price
| Capability | AgentXray | Sellerboard |
|---|---|---|
| Entry | $29/mo (Solo, up to 500 orders); 14-day trial with a card on file | $19/mo (Standard); 1-month trial |
| What tiers change | Order volume only — every feature in every paid tier | Order volume and features by tier |
| Billing | USD | USD |
Verdict by use case
- The most complete accounting dashboard: Sellerboard
- FBA reimbursement claims: Sellerboard
- Inventory planning, review requests, mobile app: Sellerboard
- Knowing the fees Amazon actually deducted, with gaps stated: AgentXray
- Letting your own AI draft changes you approve: AgentXray
- Proving a change worked, or admitting it is unclear: AgentXray
Donde no ganamos: Sellerboard tiene ocho años de profundidad contable, reembolsos automáticos, herramientas de inventario y una app móvil que no tenemos. Donde ganamos: el número de beneficio se mide en las líneas de liquidación, y lleva a un borrador que tu asistente escribe y tú apruebas.
Frequently asked questions
- ¿AgentXray es una herramienta de investigación y Sellerboard de contabilidad?
- Ya no. Ese era el enfoque de esta página hasta septiembre de 2026, cuando la pila de investigación de AgentXray se pausó. Hoy ambas trabajan sobre una cuenta activa: Sellerboard la rastrea, AgentXray la mide en las líneas de liquidación y deja que tu IA redacte cambios que tú apruebas.
- ¿AgentXray puede sustituir a Sellerboard?
- Para el número de beneficio y para actuar sobre él, sí. Para reembolsos, solicitudes de reseñas, planificación de inventario y app móvil, no — Sellerboard los tiene y nosotros no.
- ¿Alguna de las dos cambia mi cuenta por sí sola?
- Sellerboard informa; no cambia campañas ni fichas. AgentXray redacta cambios, Amazon los valida y solo tu aprobación en el navegador los lleva a Amazon — el conector no puede aprobar su propio borrador.
- ¿Puedo usar ambas?
- Sí. Deja que Sellerboard lleve las cuentas y presente las reclamaciones; usa AgentXray para el número por campaña medido en la liquidación y el circuito de borrador y aprobación.
Research sources
- Sellerboard home and pricing pages (sellerboard.com) — read 2026-09-05
- AgentXray pending_changes table, 2026-09-05: 22 approved changes applied; approval-endpoint 401 measured 2026-08-20