AgentXray vs SellerApp (2026): analítica publicitaria vs beneficio medido en la liquidación
Last updated: 2026-09-05
TL;DR
SellerApp es una plataforma de analítica todo en uno — analítica PPC y automatización de pujas, seguimiento de ranking, puntuación de fichas, P&L — desde 99 $/mes. AgentXray responde a una pregunta más estrecha y luego actúa: qué aportó realmente cada campaña tras las tarifas que Amazon contabilizó, y qué cambio de puja, presupuesto o ficha debe redactarse para tu aprobación. Para ranking y automatización, SellerApp va por delante; para el número medido y una cola de cambios aprobados por una persona, somos nosotros.
SellerApp positions itself as an all-in-one Amazon analytics platform: keyword ranking, PPC analytics and automation, product intelligence, listing quality and profit reporting, at a $99/mo Professional tier with a limited freemium. AgentXray (Avanta Global EOOD, Sofia) is built by an active Amazon seller and does not try to be all-in-one. It measures profit per unit and per advertising arm from settlement line items, judges applied changes on net contribution rather than ACoS, and lets Claude or ChatGPT draft the changes into an approval queue. This page is written from SellerApp's published pages and our own measured surfaces; the rows where SellerApp is ahead are printed as plainly as the ones where we are.
The tools compared
AgentXray
From $29/mo — 14-day trial with a card on file; paid tiers differ only by monthly order volume. USD billing, no commission.
Amazon operations AI for Claude and ChatGPT: settlement-measured profit, drafts a human approves.
Strengths
- Net contribution per advertising arm from settlement line items — not ACoS against a target
- Break-even ACoS computed from your own fees, and re-priced when a deal moves the ASP
- Your own Claude or ChatGPT drafts bids, budgets, negatives and listing edits; you approve them
- Applied changes judged 14 days later on net contribution, or reported as inconclusive
- Every answer carries its basis and its gaps; a what_i_cannot_tell_you tool reports the limits of your data
Best for: Sellers who want each ad decision priced against the fee Amazon actually charged, and an AI that proposes rather than acts.
SellerApp
$99/mo — Professional tier; freemium with limits; USD billing.
All-in-one Amazon analytics platform: PPC automation, keyword tracking, product intelligence and profit reporting.
Strengths
- Deep PPC analytics and rule-based bid automation
- Keyword rank tracking across marketplaces
- Listing quality analysis and product intelligence dashboards
- Profit and loss reporting
- Agency and multi-account features
Best for: Established sellers and agencies who want PPC automation, rank tracking and reporting in one platform.
Feature comparison
Where the money number comes from
| Capability | AgentXray | SellerApp |
|---|---|---|
| Fee source for profit | Settlement line items as posted | Amazon reports and entered costs |
| Judging metric for an ad change | Net contribution after 14 days | ACoS / ROAS against targets |
| Fee-rate change inside the window | Flagged | Not documented |
| Basis and gaps on every figure | Yes | No |
Acting on ads and listings
| Capability | AgentXray | SellerApp |
|---|---|---|
| Automated bid changes | No — drafts only | Yes, rule-based |
| Your own AI drafts changes over MCP | Yes — 37 tools, 14 of them drafts | No |
| Change validated by Amazon before it goes live | Yes | Not documented |
| A person approves before anything reaches Amazon | Yes — connector token refused at the approval endpoint | Optional |
Breadth
| Capability | AgentXray | SellerApp |
|---|---|---|
| Keyword rank tracking | No | Yes |
| Listing quality scoring | No — listing drafts validated by Amazon instead | Yes |
| Product research | Paused (market-data feed on hold) | Yes |
| Agencies / multi-account | No | Yes |
| Marketplaces | US, CA, UK, DE, AU | Major Amazon marketplaces |
Price
| Capability | AgentXray | SellerApp |
|---|---|---|
| Entry | $29/mo (Solo) after a 14-day trial | $99/mo (Professional); limited freemium |
| What tiers change | Order volume only | Features and volume |
| Billing | USD | USD |
Verdict by use case
- Automated bid management: SellerApp
- Keyword rank tracking: SellerApp
- Agencies and multi-account: SellerApp
- Knowing what an ad arm earned after the fees Amazon posted: AgentXray
- Letting your own AI draft changes you approve: AgentXray
- Starting at $29 on a 14-day trial: AgentXray
Donde no ganamos: SellerApp automatiza pujas, rastrea rankings, puntúa fichas y sirve a agencias — nada de eso hacemos. Donde ganamos: el número bajo cada decisión publicitaria viene de la liquidación, no de un objetivo ACoS, y la decisión es un borrador que tu asistente escribe y tú apruebas.
Frequently asked questions
- ¿SellerApp vale 99 $/mes?
- Si la automatización de pujas por reglas y el seguimiento de ranking son tu cuello de botella, puede valerlos. AgentXray no automatiza pujas; mide lo que aportó cada campaña desde las líneas de liquidación y redacta el cambio para tu aprobación, desde 29 $/mes.
- ¿AgentXray automatiza el PPC?
- No, a propósito. Tu propio Claude o ChatGPT redacta cambios de pujas, presupuesto y palabras clave negativas; Amazon los valida; una persona los aprueba en el navegador. El conector no puede aprobar su propio borrador.
- ¿AgentXray hace investigación de productos o seguimiento de ranking?
- Ranking, no. Las herramientas de investigación están en pausa mientras su fuente de datos de mercado está suspendida; esta página ya no las vende.
- ¿Puedo usar ambas?
- Sí. Deja que SellerApp aplique las reglas; usa AgentXray para ver si rindieron frente al dinero que Amazon contabilizó de verdad, y para redactar los cambios que quieres ver primero.
Research sources
- SellerApp home and pricing pages (sellerapp.com) — read 2026-09-05
- AgentXray pending_changes table, 2026-09-05: 22 approved changes applied; approval-endpoint 401 measured 2026-08-20