Sellerboard Alternative: Reading Fees From the Settlement Instead of the Estimate
Last updated: 2026-08-31
TL;DR
Sellerboard is a genuinely good, genuinely cheap profit tool at $19/mo and most sellers should look at it first. The reason to look further is narrower than the alternative lists suggest: what happens when the fee Amazon estimated and the fee Amazon charged are not the same number.
This is the one comparison where we lead with the case for the other tool. Sellerboard covers EU marketplaces, handles VAT, and costs a fraction of what a suite does; a seller who wants a profit dashboard and nothing else is well served. The gap worth naming is what a dashboard does with a discrepancy. Measured on our own account, the estimated FBA fee sat $0.69 per unit below the settled one, and a break-even built on the estimate is wrong by that much on every unit — quietly, in the direction of optimism. If your unit economics are thin enough for that to matter, the source of the fee stops being a detail.
The tools compared
AgentXray
From $29/mo — Starter; Free plan permanent (10 searches/day)
AI research and decision tool for EU Amazon sellers. Answers: should I enter this product/niche?
Strengths
- AI YES/NO/MAYBE verdicts — should I enter this niche?
- EU-first research: DE/FR/IT/ES/UK
- an external market data provider-backed BSR and price trend analysis
- EUR billing, permanent free tier
- Pan-EU FBA feasibility analysis
Best for: EU sellers at the research stage — evaluating which products to source and which niches to enter.
Sellerboard
$19/mo — Standard; Professional $29/mo; Business $39/mo
Real-time P&L, FBA reimbursement automation, and PPC attribution for Amazon sellers.
Strengths
- Real-time P&L — per-ASIN and overall
- FBA reimbursement automation (replaces Refund Genie)
- PPC attribution — ads cost mapped to profit
- Inventory planning and restocking alerts
- EU marketplace support with multi-currency reporting
Best for: Amazon sellers with live products who need accurate profitability data, FBA refund claims, and PPC cost tracking.
Feature comparison
Where the numbers come from
| Aspect | AgentXray | Sellerboard |
|---|---|---|
| Price | $29/mo | $19/mo and up |
| Per-unit fees | Settlement line items | Dashboard P&L |
| Flags estimate-vs-settled gaps | Yes | Not surfaced |
| Best first pick for most sellers | No | Yes |
Verdict by use case
- Cheapest credible profit dashboard: Sellerboard
- Thin margins where $0.69/unit decides it: AgentXray
- Knowing when an estimate diverged from a charge: AgentXray
Start with Sellerboard. Come here when a number stops adding up and you need to know which fee moved and when — that is a narrower problem than 'profit tracking' and it is the one this tool was built for.
Frequently asked questions
- Is $29/mo worth it over $19/mo?
- Only if the difference changes a decision. On a product with $12 contribution per unit it usually does not. On one with $2, a $0.69 error is a third of the margin and it decides whether you should be selling it at all.
- Can I run both?
- Yes, and plenty do. They read the same account for different purposes, and neither writes anything to it.
Research sources
- Sellerboard public pricing — accessed 2026-08
- AgentXray settlement-measured economics — internal, 2026-07/08