AgentXray vs. SellerApp (2026): Ads-Analytics vs. settlement-gemessener Gewinn
Last updated: 2026-09-05
TL;DR
SellerApp ist eine All-in-One-Analytics-Plattform — PPC-Analytics und Gebotsautomatik, Keyword-Rank-Tracking, Listing-Bewertung, P&L — ab $99/Monat. AgentXray beantwortet eine engere Frage und handelt danach: Was hat jede Werbekampagne nach den von Amazon gebuchten Gebühren wirklich eingebracht, und welche Gebots-, Budget- oder Listing-Änderung soll als Entwurf zur Freigabe vorliegen. Für Rank-Tracking und Gebotsautomatik ist SellerApp vorn; für die gemessene Zahl und eine von Menschen freigegebene Änderungswarteschlange sind wir es.
SellerApp positions itself as an all-in-one Amazon analytics platform: keyword ranking, PPC analytics and automation, product intelligence, listing quality and profit reporting, at a $99/mo Professional tier with a limited freemium. AgentXray (Avanta Global EOOD, Sofia) is built by an active Amazon seller and does not try to be all-in-one. It measures profit per unit and per advertising arm from settlement line items, judges applied changes on net contribution rather than ACoS, and lets Claude or ChatGPT draft the changes into an approval queue. This page is written from SellerApp's published pages and our own measured surfaces; the rows where SellerApp is ahead are printed as plainly as the ones where we are.
The tools compared
AgentXray
From $29/mo — 14-day trial with a card on file; paid tiers differ only by monthly order volume. USD billing, no commission.
Amazon operations AI for Claude and ChatGPT: settlement-measured profit, drafts a human approves.
Strengths
- Net contribution per advertising arm from settlement line items — not ACoS against a target
- Break-even ACoS computed from your own fees, and re-priced when a deal moves the ASP
- Your own Claude or ChatGPT drafts bids, budgets, negatives and listing edits; you approve them
- Applied changes judged 14 days later on net contribution, or reported as inconclusive
- Every answer carries its basis and its gaps; a what_i_cannot_tell_you tool reports the limits of your data
Best for: Sellers who want each ad decision priced against the fee Amazon actually charged, and an AI that proposes rather than acts.
SellerApp
$99/mo — Professional tier; freemium with limits; USD billing.
All-in-one Amazon analytics platform: PPC automation, keyword tracking, product intelligence and profit reporting.
Strengths
- Deep PPC analytics and rule-based bid automation
- Keyword rank tracking across marketplaces
- Listing quality analysis and product intelligence dashboards
- Profit and loss reporting
- Agency and multi-account features
Best for: Established sellers and agencies who want PPC automation, rank tracking and reporting in one platform.
Feature comparison
Where the money number comes from
| Capability | AgentXray | SellerApp |
|---|---|---|
| Fee source for profit | Settlement line items as posted | Amazon reports and entered costs |
| Judging metric for an ad change | Net contribution after 14 days | ACoS / ROAS against targets |
| Fee-rate change inside the window | Flagged | Not documented |
| Basis and gaps on every figure | Yes | No |
Acting on ads and listings
| Capability | AgentXray | SellerApp |
|---|---|---|
| Automated bid changes | No — drafts only | Yes, rule-based |
| Your own AI drafts changes over MCP | Yes — 37 tools, 14 of them drafts | No |
| Change validated by Amazon before it goes live | Yes | Not documented |
| A person approves before anything reaches Amazon | Yes — connector token refused at the approval endpoint | Optional |
Breadth
| Capability | AgentXray | SellerApp |
|---|---|---|
| Keyword rank tracking | No | Yes |
| Listing quality scoring | No — listing drafts validated by Amazon instead | Yes |
| Product research | Paused (market-data feed on hold) | Yes |
| Agencies / multi-account | No | Yes |
| Marketplaces | US, CA, UK, DE, AU | Major Amazon marketplaces |
Price
| Capability | AgentXray | SellerApp |
|---|---|---|
| Entry | $29/mo (Solo) after a 14-day trial | $99/mo (Professional); limited freemium |
| What tiers change | Order volume only | Features and volume |
| Billing | USD | USD |
Verdict by use case
- Automated bid management: SellerApp
- Keyword rank tracking: SellerApp
- Agencies and multi-account: SellerApp
- Knowing what an ad arm earned after the fees Amazon posted: AgentXray
- Letting your own AI draft changes you approve: AgentXray
- Starting at $29 on a 14-day trial: AgentXray
Wo wir nicht gewinnen: SellerApp automatisiert Gebote, trackt Ränge, bewertet Listings und bedient Agenturen — nichts davon tun wir. Wo wir gewinnen: Die Zahl unter jeder Anzeigenentscheidung kommt aus dem Settlement, nicht aus einem ACoS-Ziel, und die Entscheidung ist ein Entwurf, den Ihr Assistent schreibt und Sie freigeben.
Frequently asked questions
- Ist SellerApp $99/Monat wert?
- Wenn regelbasierte Gebotsautomatik und Rank-Tracking Ihr Engpass sind, kann es das sein. AgentXray automatisiert keine Gebote; es misst aus Settlement-Positionen, was jede Kampagne eingebracht hat, und entwirft die Änderung zur Freigabe — ab $29/Monat.
- Automatisiert AgentXray PPC?
- Nein, absichtlich. Ihr eigenes Claude oder ChatGPT entwirft Gebots-, Budget- und Negativ-Keyword-Änderungen; Amazon validiert sie; ein Mensch gibt sie im Browser frei. Der Connector kann seinen eigenen Entwurf nicht freigeben.
- Macht AgentXray Produkt-Research oder Rank-Tracking?
- Rank-Tracking nein. Die Research-Tools sind pausiert, solange ihr Marktdaten-Feed ruht; diese Seite verkauft sie nicht mehr.
- Kann ich beide nutzen?
- Ja. SellerApp führt die Regeln aus; AgentXray zeigt, ob sie gegen das tatsächlich von Amazon gebuchte Geld verdient haben, und entwirft die Änderungen, die Sie zuerst sehen wollen.
Research sources
- SellerApp home and pricing pages (sellerapp.com) — read 2026-09-05
- AgentXray pending_changes table, 2026-09-05: 22 approved changes applied; approval-endpoint 401 measured 2026-08-20