Sponsored Brands

Advertising

Headline-style ads available to Brand-Registered sellers, shown above search results with a custom logo, headline, and curated product set.

Sponsored Brands ads are available exclusively to sellers enrolled in Amazon's Brand Registry program, allowing them to showcase their brand logo, a custom headline, and a selection of up to three products. These ads appear prominently above search results, increasing visibility and driving traffic to the seller's storefront. In the EU, these ads can be targeted across multiple marketplaces, including DE, FR, IT, ES, and UK, enabling sellers to reach diverse customer bases. Sponsored Brands campaigns operate on a cost-per-click (CPC) model, with average CPC rates ranging from €0.50 to €2.00, depending on competition and keyword selection. Sellers can utilize the Search Term Report to analyze performance and refine targeting strategies. A key trade-off is that while Sponsored Brands can enhance brand visibility, they require a minimum daily budget of €5 to activate campaigns, which may limit smaller sellers. Additionally, these ads are subject to Amazon's advertising policies, which can restrict certain products or claims. Campaigns can be adjusted in real-time, allowing sellers to optimize their ads based on performance metrics and seasonal trends, particularly during high-traffic periods such as Black Friday and Cyber Monday.

Associé: Brand Registry, Sponsored Products