AgentXray vs Keepa: Why You Probably Want Both for Amazon FBA in 2026
Last updated: 2026-04-27
TL;DR
Keepa is a data provider; AgentXray is a research-and-decision layer built on top of Keepa data. They are not direct alternatives — most serious EU sellers use both, with AgentXray supplying the AI verdict and Keepa supplying the raw history.
Keepa is the de-facto Amazon historical-data backbone of the industry: BSR, price, sales-rank, and offer history going back years. It powers Helium 10, Jungle Scout, AMZScout, AgentXray, and dozens of other tools via its data feed and API. Comparing Keepa to AgentXray is like comparing a database to an application — Keepa stores and visualises the raw history, AgentXray reads that history and applies an AI verdict layer (YES/NO/MAYBE) plus EU-specific profit math, marketplace coverage, and a single dashboard. The honest answer for most EU Amazon sellers is to use both: Keepa for $19/mo to verify charts directly, AgentXray for €9–29/mo for the decision and EU-aware operations.
The tools compared
AgentXray
€9/mo — Starter; Free plan with 10 searches/day
AI research-and-decision layer for EU Amazon sellers, consuming Keepa data and adding YES/NO/MAYBE verdicts.
Strengths
- AI YES/NO/MAYBE verdict on each ASIN
- VAT-aware EU profit calculator
- DE/FR/IT/ES/UK marketplace coverage
- Single dashboard, no Chrome extension required
- EUR billing, EU-first design
Best for: Sellers who want decisions and EU-specific operations on top of Keepa data.
Keepa
$19/mo — Single-marketplace; multi-marketplace +$5/mo
Amazon historical-data provider with browser extension, API, and 12+ years of price/BSR/offer history.
Strengths
- Industry-standard Amazon historical data
- Browser extension on every Amazon product page
- Public API for developers
- Lowest direct price for raw chart access
- Unmatched data depth and history length
Best for: Sellers who want raw historical charts and developers who need the API.
Feature comparison
What each one is
| Feature | AgentXray | Keepa |
|---|---|---|
| Category | AI research & decisions | Historical data provider |
| Primary surface | Web dashboard | Browser extension + web |
| Has its own UI | Yes | Yes |
| Has a public API | No (planned) | Yes (paid) |
Decision support
| Feature | AgentXray | Keepa |
|---|---|---|
| AI YES/NO/MAYBE verdict | Yes | No |
| Profit calculator | Yes (VAT-aware EU) | Basic |
| Smart alerts (multi-signal) | Yes | Yes (price drops) |
| Decision explanations | Yes | No |
Data depth
| Feature | AgentXray | Keepa |
|---|---|---|
| BSR & price history | Yes (via Keepa) | Yes (source) |
| Offer count history | Partial | Yes |
| Buy box history | Partial | Yes |
| Years of history | Up to Keepa's depth | 12+ years |
EU coverage
| Feature | AgentXray | Keepa |
|---|---|---|
| DE/FR/IT/ES/UK | First-class | Supported |
| VAT-aware profit math | Yes | No (raw data only) |
| EUR billing | Yes | No (USD) |
| EU compliance context | Yes | No |
Verdict by use case
- Verifying a price chart directly: Keepa
- Building a custom tool against Amazon data: Keepa (API)
- Getting a YES/NO verdict on an ASIN: AgentXray
- EU profit math with VAT: AgentXray
- Single-pane research workflow: AgentXray
Use both. Keepa as the data of record (charts, API), AgentXray as the decision and EU-operations layer on top. Combined cost ~$19 + €9 = ~€26/mo, still less than Helium 10 Platinum or Jungle Scout monthly.
Frequently asked questions
- Is AgentXray a Keepa replacement?
- No. AgentXray reads Keepa data; it does not replace Keepa. If you need raw Amazon chart access or the public API, you still want a Keepa subscription. AgentXray adds the AI verdict and EU operations layer on top.
- Do I need a Keepa subscription to use AgentXray?
- No. AgentXray includes Keepa-derived data in every plan; you do not need a separate Keepa account. Some sellers still keep a Keepa subscription for the browser extension and direct API access.
- Why is AgentXray more expensive than Keepa for similar charts?
- Because AgentXray is more than the chart — it adds the AI YES/NO/MAYBE verdict, VAT-aware EU profit math, marketplace comparison, and a single dashboard. Keepa is the cheapest way to access raw history; AgentXray is research plus decisions on top of that history.
- Can I cross-check AgentXray data against Keepa directly?
- Yes. AgentXray uses Keepa as upstream, so any BSR or price trend you see in AgentXray should match Keepa's chart for the same ASIN. We treat that traceability as a feature.
- Is Keepa enough on its own?
- If you are comfortable interpreting raw charts and doing your own profit math, yes. Most EU sellers find the AI verdict and the VAT-aware calculator save enough time to justify AgentXray on top.
- Does Keepa show YES/NO/MAYBE verdicts?
- No. Keepa is a data provider — it shows you the chart and leaves the decision to you. AgentXray's role is to read the chart and return an explicit verdict with reasoning.
Research sources
- Keepa public pricing (keepa.com/#!subscription) — accessed April 2026
- Keepa API documentation (keepa.com/#!discuss/t/api) — public reference
- AgentXray pricing page — internal source of truth