Search Term Report

Advertising

A Sponsored Products report showing the actual customer search queries that triggered ads. Used to find new keyword targets and identify negatives.

The Search Term Report provides insights into actual customer search queries that triggered Sponsored Products ads, allowing sellers to optimize their advertising strategies. This report can reveal hundreds of search terms, enabling sellers to identify high-performing keywords and potential negative keywords to exclude. In the EU marketplaces, including DE, FR, IT, ES, and UK, sellers can access this report within 24 hours after a campaign's launch, making it a timely tool for adjusting ad strategies. The report's data can be used to refine targeting and improve ad spend efficiency, potentially increasing the return on ad spend (ROAS) by up to 30%. While the Search Term Report is a powerful tool, it is limited to the performance of active campaigns, meaning historical data is not available for inactive or paused campaigns. Competitor tools like Helium 10 and Jungle Scout also offer keyword tracking features, but the Search Term Report is unique in its direct link to Amazon's advertising ecosystem, providing sellers with specific insights tailored to their listings.

Gerelateerd: Sponsored Products, Negative Keywords