AgentXray vs AdsCrafted (2026): 200+ Tools or a Human Approval Step
Last updated: 2026-10-23
TL;DR
AdsCrafted is an MCP-first Amazon toolkit: 200+ tools in Claude, ChatGPT or Cursor over Amazon OAuth, a free read-only plan, and paid plans from $50/mo during its beta (list $100). It does far more than we do on the action side — campaign building for SP, SB and SD, hourly bid automation, split tests that promote the winner, an AI creative studio, all Amazon marketplaces — and its agency plan adds team members and branded reports. Automation runs on a schedule once you enrol campaigns, and most action tools offer a preview. Its pages do not say whether its per-SKU P&L uses the fees Amazon deducted or estimates, or how a change is judged; we read settlement line items, only a person can approve a change, and each applied change is judged on net contribution after 14 days.
AdsCrafted sells Amazon PPC automation and AI tools through an MCP server: bids, budgets, keywords, listings, campaign building, split testing, Brand Analytics SQP, AMC audiences, reimbursement and FBA fee audits, and a creative studio for images, A+ content and video. Plans run from a free tier to an agency plan at $375/mo during the beta ($750 list, five Amazon connections, $150 per extra). Its site does not name a legal entity. It is clearly ahead of us on automation, campaign building, testing and creative, and we say so below. AgentXray (Avanta Global EOOD, Sofia) is narrower: profit measured from settlement, every change a draft a person approves, and a verdict on each change after 14 days. Every AdsCrafted fact here comes from its own pages, read on 2026-10-23.
The tools compared
AgentXray
From $29/mo — 14-day trial, card required. Agency Starter $99/mo for 3 client accounts. No commission on ad spend.
Measurement layer for Amazon sellers: settlement-verified profit, drafted changes a person approves, and 14-day net-contribution verdicts.
Strengths
- Profit from settlement line items — the fees Amazon actually deducted
- MCP server with 70 tools (47 read, 6 memory, 17 draft) for Claude, ChatGPT or any MCP client
- Every change is a draft a person approves in the browser; the AI's token cannot approve it
- Applied changes judged 14 days later on net contribution, and allowed to say 'inconclusive'
- Amazon OAuth via a Selling Partner Appstore listing; we never ask for API credentials
Best for: Sellers who want the profit number their payout agrees with, and every ad change approved and checked against it.
AdsCrafted
Free; paid from $50/mo (beta) — Beta 50% off, locked for life: Starter $50 (list $100), Pro $125 ($250), Agency $375 ($750, 5 connections). 7-day trial, no card to start. adscrafted.com, read 2026-10-23
MCP-first Amazon toolkit: 200+ tools for PPC, listings, split tests and creative, with scheduled bid automation and an agency plan.
Strengths
- 200+ MCP tools, including SP, SB and SD campaign building
- Hourly bid optimisation and target-position automation on enrolled campaigns
- Image, title and price split tests that promote the winner
- Creative studio: listing images, A+ content and video ads on credits
- Free plan with read-only MCP tools, plus free tools with no account
Best for: Sellers and agencies who want the widest set of Amazon actions in their AI client, including scheduled automation.
Feature comparison
Where the money number comes from
| Capability | AgentXray | AdsCrafted |
|---|---|---|
| Fee source | Settlement line items (fees Amazon deducted) | 'True P&L per SKU (COGS, fees, net margin)'; settlement vs estimate not stated |
| FBA fee overcharge / reimbursement audit | No | Yes |
| Brand Analytics | Search Terms report + Search Query Performance | Search Query Performance (SQP) |
| Sponsored Products / Brands / Display | Read | Read and build |
| Inventory | Read (stock history, reorder plan) | Inventory forecasting |
Getting connected
| Aspect | AgentXray | AdsCrafted |
|---|---|---|
| MCP clients | Claude, ChatGPT, any MCP client | Claude, ChatGPT, Cursor, any MCP client |
| Amazon authorisation | OAuth (Selling Partner Appstore, Amazon Ads) | OAuth 2.0 |
| MCP tool count | 70 (47 read, 6 memory, 17 draft) | 200+ |
| Free entry | 14-day trial, card required | Free plan (read-only); 7-day trial, no card to start |
Acting on it
| Capability | AgentXray | AdsCrafted |
|---|---|---|
| Who approves a change | A person in the AgentXray panel; the AI's token cannot approve | Claude describes the plan first; most action tools support a preview |
| Automatic changes | Never | Scheduled bid and position optimisation after you enrol campaigns |
| Campaign creation | No | Yes — SP, SB, SD |
| Change log | Each change logged with its prior state | Before/after snapshots for every write |
Judging whether it worked
| Aspect | AgentXray | AdsCrafted |
|---|---|---|
| Metric for an applied change | Net contribution after 14 days | Not stated on their site |
| Verdict may be 'inconclusive' | Yes, by design | Not stated on their site |
Where AdsCrafted is ahead
| Capability | AgentXray | AdsCrafted |
|---|---|---|
| Campaign building | No | SP, SB, SD |
| Scheduled bid automation | No | Hourly, on enrolled campaigns |
| Split testing | No | Image, title, price; auto-promote winner |
| Creative generation | No | Images, A+ content, video ads |
| Free plan | No | Yes, read-only |
| Marketplaces | US, CA, UK, DE, AU and others via SP-API | All NA, EU and FE marketplaces |
| Branded client reports | No | Excel with your headers and branding |
Pricing model
| Aspect | AgentXray | AdsCrafted |
|---|---|---|
| Entry paid price | From $29/mo | $50/mo beta (list $100) |
| Commission on ad spend | None | None stated |
| Agency plan | Agency Starter $99/mo, 3 client accounts | $375/mo beta ($750 list), 5 connections, +$150 each |
| Metered usage | No credits | Credits for creative; usage limits by tier |
Verdict by use case
- Widest set of Amazon actions from the chat: AdsCrafted
- Scheduled bid automation: AdsCrafted
- Split tests and creative generation: AdsCrafted
- Starting free: AdsCrafted
- Profit from the fees Amazon actually deducted: AgentXray
- No change reaches Amazon unless a person approves it in the browser: AgentXray
- Agency pricing for a few client accounts: AgentXray
Where we do not win: AdsCrafted has roughly three times our tool count, builds SP, SB and SD campaigns, runs scheduled bid automation, split-tests images, titles and prices, generates creative, covers every Amazon marketplace, and has a free plan. A seller who wants those should use it. Where we differ: we compute profit from settlement line items while AdsCrafted's pages do not state its fee source; nothing we draft reaches Amazon without a person approving it in the browser; and we judge each applied change on net contribution after 14 days, which its pages do not describe.
Frequently asked questions
- Both run inside Claude. What is different?
- AdsCrafted can act on its own schedule once you enrol campaigns, and in the chat Claude describes the plan before acting, with a preview on most tools. AgentXray never acts by itself: the AI files a draft, and only a person in a browser session can approve it.
- AdsCrafted has 200+ tools and you have 70. Why choose fewer?
- If you need campaign building, split tests or creative, choose AdsCrafted — we do not do those. Our tools are centred on one question: what each unit earned after the fees Amazon actually deducted, and whether a change paid off.
- Does AdsCrafted's P&L use real Amazon fees?
- Its pages say 'True P&L per SKU (COGS, fees, net margin)' and offer FBA fee overcharge audits, but do not say whether fees come from settlement or estimates. We read settlement line items.
- Which is cheaper for an agency?
- Our Agency Starter is $99/mo for 3 client accounts. AdsCrafted's agency plan is $375/mo during its beta ($750 list) for 5 connections, with team members and branded reports included.
- Can I see what AgentXray changed on my Amazon account, and undo it?
- Yes. Every change — a bid, a budget, a price, listing copy or an image — is a draft you approve first, shown next to the value it replaces. After approval it stays in your change log, is followed for 14 days and judged on the money it made after fees and ad spend. Bids, budgets, campaign and target states, placements, prices, listing copy and images can be undone from there; the undo is itself a draft you approve.
- Does AgentXray tell me when Amazon closes a shipment with units missing?
- Yes. It shows the shortfall per SKU, when Amazon last received units on that shipment, any inbound reimbursement already paid, and the value at your own unit cost, with case text to paste into Seller Central. Amazon has no API for filing the claim, so you file it yourself; AgentXray never files anything.
Research sources
- AdsCrafted home (adscrafted.com) — read 2026-10-23
- AdsCrafted pricing and FAQ (adscrafted.com/pro) — read 2026-10-23 (OAuth 2.0, plan matrix, hourly bid optimisation)
- AdsCrafted agency page (adscrafted.com/agency) — read 2026-10-23 (5 connections, $150 extra, all marketplaces)
- AdsCrafted MCP docs (adscrafted.com/docs) — read 2026-10-23 (preview=true, scheduled automation after enrolment)