AgentXray vs Sophie MCP (2026): Agency Playbooks or Settlement Profit
Last updated: 2026-10-23
TL;DR
Sophie MCP comes from Sophie Society, a PPC agency that says it runs 800+ brands and $5M/month in ad spend. For $100/mo after a 14-day free period, it connects Seller Central and Amazon Ads to Claude, ChatGPT or any MCP client, with the agency's own playbooks built in: wasted-spend checks, restock dates, campaign bulk files, dayparting, FBA fee overcharge claims, and AI main images, video ads and listing copy. Access opens only after a 10-minute call confirms you own the brand. Like us, it requires approval for every change. Its page does not say whether profit uses the fees Amazon deducted or estimates, and it does not describe how a change is judged afterwards; we read settlement line items and judge each applied change on net contribution after 14 days.
Sophie Society (Sophie Society Co., Princeton, New Jersey, per its terms) is an Amazon PPC agency that built Sophie Hub for its own team and now sells MCP access to it at mcp.sophiesociety.com. Its strength is method and people: playbooks written by a team that, by its own figures, runs 800+ brands with 120+ specialists, plus creative work — main images, video ads and listing copy — and a managed service if you would rather not do it yourself. AgentXray (Avanta Global EOOD, Sofia) is software only, built by an active Amazon seller, and answers a narrower question: what each unit earned against the money Amazon deposited, and whether a change you approved paid off. Everything said about Sophie here comes from its own pages, read on 2026-10-23.
The tools compared
AgentXray
From $29/mo — 14-day trial, card required. Agency Starter $99/mo for 3 client accounts. No commission on ad spend.
Measurement layer for Amazon sellers: settlement-verified profit, drafted changes a person approves, and 14-day net-contribution verdicts.
Strengths
- Profit from settlement line items — the fees Amazon actually deducted
- MCP server with 70 tools (47 read, 6 memory, 17 draft) for Claude, ChatGPT or any MCP client
- Every change is a draft a person approves in the browser; the AI's token cannot approve it
- Applied changes judged 14 days later on net contribution, and allowed to say 'inconclusive'
- Amazon OAuth via a Selling Partner Appstore listing; we never ask for API credentials
Best for: Sellers who want the profit number their payout agrees with, and every ad change approved and checked against it.
Sophie MCP (Sophie Society)
$100/mo — Free for 14 days, then $100/mo billed monthly. Card requirement not stated. Access after a 10-minute call confirming brand ownership; needs a paid Claude or ChatGPT plan. mcp.sophiesociety.com, read 2026-10-23
MCP access to Sophie Hub, the data platform behind an Amazon PPC agency, with playbooks, creative generation and a managed option.
Strengths
- Agency playbooks built in: audits, wasted-spend checks, restock plans by name
- Creative: AI main images, video ads and listing copy
- Campaign bulk files and dayparting by hour from your own data
- FBA fee overcharge check with the refund claim written for you
- A managed service from the same team if you want the work done for you
Best for: Brand owners doing $25K+/month who want an agency's methods and creative inside Claude, with a managed option.
Feature comparison
Where the money number comes from
| Capability | AgentXray | Sophie MCP |
|---|---|---|
| Fee source | Settlement line items (fees Amazon deducted) | Profit 'after fees'; settlement vs estimate not stated |
| Sponsored Products / Brands / Display | Read | Ads data read; SB and SD shown only in a sample campaign file |
| Brand Analytics | Search Terms report + Search Query Performance | Not stated on their site |
| Inventory / restock | Read (stock history, reorder plan) | Restock cover and order-by dates |
| Cash-flow forecast | No | Yes, month-by-month |
Getting connected
| Aspect | AgentXray | Sophie MCP |
|---|---|---|
| MCP clients | Claude, ChatGPT, any MCP client | Claude, ChatGPT, Gemini, any MCP client; downloadable skills need Claude |
| Amazon authorisation | OAuth (Selling Partner Appstore, Amazon Ads) | Authorise Seller Central and Ads in your own Amazon login (method not named) |
| Sign-up | Self-serve | Apply, then a 10-minute call confirming brand ownership |
| Free trial | 14 days, card required | 14 days; card requirement not stated |
| MCP tool count | 70 (47 read, 6 memory, 17 draft) | Not stated on their site |
Acting on it
| Capability | AgentXray | Sophie MCP |
|---|---|---|
| Who approves a change | A person in the AgentXray panel; the AI's token cannot approve | 'You approve every change'; Ads write access is a switch you control |
| Undo | Each change logged with its prior state | Logged, 'most undoable with a click' |
| Campaign creation | No | Campaign bulk files from your own data |
| Dayparting | No | Yes, bid change per hour |
| Seller Central writes | Listing and price drafts | Not stated on their site |
Judging whether it worked
| Aspect | AgentXray | Sophie MCP |
|---|---|---|
| Metric for an applied change | Net contribution after 14 days | Not stated on their site |
| Verdict may be 'inconclusive' | Yes, by design | Not stated on their site |
Where Sophie MCP is ahead
| Capability | AgentXray | Sophie MCP |
|---|---|---|
| Creative generation (images, video, copy) | No | Yes |
| Dayparting | No | Yes |
| FBA fee overcharge claim drafted | No | Yes |
| Cash-flow gap forecast | No | Yes |
| Human agency behind it, managed option | No | Yes, 800+ brands (their figure) |
| Reviews shown on site | Not shown on our site | 4.9/5 across 261+ (their claim) |
Pricing model
| Aspect | AgentXray | Sophie MCP |
|---|---|---|
| Entry price | From $29/mo | $100/mo |
| Commission on ad spend | None | None stated for MCP access |
| Agency plan | Agency Starter $99/mo, 3 client accounts | Managed service; price not stated |
| Marketplaces | US, CA, UK, DE, AU and others via SP-API | Every Amazon marketplace, by region |
Verdict by use case
- Agency playbooks and creative inside Claude: Sophie MCP
- Dayparting and FBA fee claims: Sophie MCP
- Option to have a team do the work: Sophie MCP
- Starting without a sales call: AgentXray
- Profit from the fees Amazon actually deducted: AgentXray
- Knowing whether one change paid off, or that it is unclear: AgentXray
- Lower monthly price for one store: AgentXray
Where we do not win: Sophie MCP carries an agency's playbooks, generates main images, video ads and listing copy, does dayparting, drafts FBA overcharge claims, forecasts cash gaps, and has a team that will run the account for you. We do none of those. Both of us require a person to approve each change. Where we differ: we compute profit from settlement line items, while Sophie's page does not state its fee source; we judge each applied change on net contribution after 14 days, which its page does not describe; and you can start with us without a call, for less per month.
Frequently asked questions
- Both require approval for every change. What is different?
- Where approval happens and what follows it. In Sophie MCP, Ads write access is a switch you turn on in Sophie Hub, and then you approve each change. In AgentXray the AI can only file a draft, approval happens in a browser session the AI's token cannot reach, and 14 days later the change is judged on net contribution.
- Is the free Sophie Claude skill the same as Sophie MCP?
- We could not find the free skill on Sophie Society's own sites, so we do not compare it here. Sophie MCP itself is $100/mo after 14 free days, and its page says the downloadable skills need Claude.
- Do I need to be a brand owner?
- For Sophie MCP, yes: its page says access is limited to Amazon brand owners and confirmed on a call. AgentXray works for any seller account, branded or generic.
- Does AgentXray make images or video ads?
- No. If creative is what you need, Sophie MCP does it and we do not.
- Can I see what AgentXray changed on my Amazon account, and undo it?
- Yes. Every change — a bid, a budget, a price, listing copy or an image — is a draft you approve first, shown next to the value it replaces. After approval it stays in your change log, is followed for 14 days and judged on the money it made after fees and ad spend. Bids, budgets, campaign and target states, placements, prices, listing copy and images can be undone from there; the undo is itself a draft you approve.
- Does AgentXray tell me when Amazon closes a shipment with units missing?
- Yes. It shows the shortfall per SKU, when Amazon last received units on that shipment, any inbound reimbursement already paid, and the value at your own unit cost, with case text to paste into Seller Central. Amazon has no API for filing the claim, so you file it yourself; AgentXray never files anything.
Research sources
- Sophie MCP product page (mcp.sophiesociety.com) — read 2026-10-23 ($100/mo, 14 days free, brand call, approval per change, every marketplace)
- Sophie Society home (sophiesociety.com) — read 2026-10-23
- Sophie Society terms (sophiesociety.com/terms-conditions/) — read 2026-10-23 (Sophie Society Co., Princeton NJ)